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New Arrivals

What's Trending

Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Congratulations to the University of Florida Men's Basketball team on their NCAA Championship title! Shop now for victory t-shirts and hats!

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Stanley 40oz handled tumbler in Peach Whip Cabana, a pastel peach-colored stainless steel tumbler with a sturdy ergonomic handle, a clear lid, and a reusable straw.

StanleyThe 40oz Quencher H2.0 Flowstate™ Tumbler in Peach Whip Cabana - $45.00

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Two people cheersing with Brümate can coolers, smiling and enjoying their drinks. Shop all drinkware and coolers for more options.

Sale

sale
Localflage Patch Hoodie in Olive Green

Localflage Patch Hoodie

$25.00 $50.00
sale
Women's Satin Icon Pajama Top

Women's Satin Icon Pajama Top

$15.00 $29.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now
New Arrivals
New Arrivals
Jewelry & Handbags
Jewelry & Handbags
Hats & Hair Accessories
Hats & Hair Accessories
Auto Accessories
Auto Accessories
Large Coconut White Flat Oval Hair Clip
Large Coconut White Flat Oval Hair Clip
TeletiesLarge Coconut White Flat Oval Hair Clip $14.99
Totally Turquoise Medium Flat Oval Hair Clip
Totally Turquoise Medium Flat Oval Hair Clip
Totally Turquoise Medium Flat Oval Hair Clip
TeletiesTotally Turquoise Medium Flat Oval Hair Clip $12.99
Hampton Bay Medium Flat Oval Hair Clip
Hampton Bay Medium Flat Oval Hair Clip
Hampton Bay Medium Flat Oval Hair Clip
TeletiesHampton Bay Medium Flat Oval Hair Clip $12.99
The Voyage Shark Tracking Bracelet in Deep Blue
The Voyage Shark Tracking Bracelet in Deep Blue
FahloThe Voyage Shark Tracking Bracelet in Deep Blue $16.95
The Passage Penguin Tracking Bracelet in Igloo Blue
The Passage Penguin Tracking Bracelet in Igloo Blue
FahloThe Passage Penguin Tracking Bracelet in Igloo Blue $16.95
Love You More Braided Bracelet
Love You More Braided Bracelet
Love You More Braided Bracelet
Pura Vida BraceletsLove You More Braided Bracelet $10.00
Gold Bead White Cross Bracelet Set
Gold Bead White Cross Bracelet Set
What's Hot JewelryGold Bead White Cross Bracelet Set $19.99
Lo Time Air Freshener
Lo Time Air Freshener
Local Boy OutfittersLo Time Air Freshener $7.99
Bass Air Freshener
Bass Air Freshener
Scent SouthBass Air Freshener $7.99
new arrival
2 Pack of Air Fresheners - WTF Per Hour
2 Pack of Air Fresheners - WTF Per Hour
2 Pack of Air Fresheners - WTF Per Hour
El Arroyo2 Pack of Air Fresheners - WTF Per Hour $10.00
Fired Up Dog Air Freshener
Fired Up Dog Air Freshener
Local Boy OutfittersFired Up Dog Air Freshener $7.99
Black UGA Stadium Ribbon Belt
Black UGA Stadium Ribbon Belt
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ZEP-PROBlack UGA Stadium Ribbon Belt $27.99
Georgia Flag Ribbon Belt
Georgia Flag Ribbon Belt
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ZEP-PROGeorgia Flag Ribbon Belt $24.99
Dolphin Leather Belt
Dolphin Leather Belt
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ZEP-PRODolphin Leather Belt $44.99
Dolphin Ribbon Belt
Dolphin Ribbon Belt
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ZEP-PRODolphin Ribbon Belt $24.99
Mop Clover Initial Letter Necklace
Mop Clover Initial Letter Necklace
Mop Clover Initial Letter Necklace
What's Hot JewelryMop Clover Initial Letter Necklace $18.99
Initial Diamond Bubble Necklace
Initial Diamond Bubble Necklace
Initial Diamond Bubble Necklace
Do Everything In LoveInitial Diamond Bubble Necklace $19.99
Gold Heart Pendant Necklace
Gold Heart Pendant Necklace
What's Hot JewelryGold Heart Pendant Necklace $15.99
Bubble Initial Letter Necklace
Bubble Initial Letter Necklace
Bubble Initial Letter Necklace
What's Hot JewelryBubble Initial Letter Necklace $14.99
new arrival
3 Pack of Magnets - Happy Hour
3 Pack of Magnets - Happy Hour
3 Pack of Magnets - Happy Hour
El Arroyo3 Pack of Magnets - Happy Hour $12.00
new arrival
3 Pack of Magnets - Taco Bout It
3 Pack of Magnets - Taco Bout It
3 Pack of Magnets - Taco Bout It
El Arroyo3 Pack of Magnets - Taco Bout It $12.00
new arrival
3 Pack of Magnets - Party Animal
3 Pack of Magnets - Party Animal
3 Pack of Magnets - Party Animal
El Arroyo3 Pack of Magnets - Party Animal $12.00
Summer Essentials Kit
Summer Essentials Kit
Summer Essentials Kit
Simply SouthernSummer Essentials Kit $19.99
Reef Oyster Watercolor
Reversible Cosmo Splash Bag
Reversible Cosmo Splash Bag
Reversible Cosmo Splash Bag
Simply SouthernReversible Cosmo Splash Bag $19.99
Reef Oyster Pink Paisley Whale +2
new arrival
Accordion Cosmetic Pouch
Accordion Cosmetic Pouch
Accordion Cosmetic Pouch
Queen's DesignsAccordion Cosmetic Pouch $14.99
Pastel Nuetral
Women's 6 Inch Ankle Deck Boot in Blush Pink
Women's 6 Inch Ankle Deck Boot in Blush Pink
Women's 6 Inch Ankle Deck Boot in Blush Pink
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XtratufWomen's 6 Inch Ankle Deck Boot in Blush Pink $110.00
Women's 6 Inch Ankle Deck Boot in Duck Camo
Women's 6 Inch Ankle Deck Boot in Duck Camo
Women's 6 Inch Ankle Deck Boot in Duck Camo
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XtratufWomen's 6 Inch Ankle Deck Boot in Duck Camo $120.00
Men's 6 Inch Deck Ankle Boot in Duck Camo
Men's 6 Inch Deck Ankle Boot in Duck Camo
Men's 6 Inch Deck Ankle Boot in Duck Camo
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XtratufMen's 6 Inch Deck Ankle Boot in Duck Camo $120.00
Men's 6 Inch Deck Ankle Boot in Chocolate
Men's 6 Inch Deck Ankle Boot in Chocolate
Men's 6 Inch Deck Ankle Boot in Chocolate
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XtratufMen's 6 Inch Deck Ankle Boot in Chocolate $110.00
new arrival
Loaf Make Up Bag with Brush Set
Loaf Make Up Bag with Brush Set
Loaf Make Up Bag with Brush Set
My TagalongsLoaf Make Up Bag with Brush Set $20.00
Gradient Apricot
Hampton Bay Small Hair Tie 3 Pack
Hampton Bay Small Hair Tie 3 Pack
Hampton Bay Small Hair Tie 3 Pack
TeletiesHampton Bay Small Hair Tie 3 Pack $7.99
new arrival
Piece of Paradise Small Hair Tie 3 Pack
Piece of Paradise Small Hair Tie 3 Pack
TeletiesPiece of Paradise Small Hair Tie 3 Pack $7.99
new arrival
Blue Seas Small Hair Tie 3 Pack
Blue Seas Small Hair Tie 3 Pack
TeletiesBlue Seas Small Hair Tie 3 Pack $7.99
new arrival
Blue Seas Large Hair Tie 3 Pack
Blue Seas Large Hair Tie 3 Pack
TeletiesBlue Seas Large Hair Tie 3 Pack $9.99
Double Strap Buckle Platform Sandal in White
Double Strap Buckle Platform Sandal in White
Double Strap Buckle Platform Sandal in White
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Simply SouthernDouble Strap Buckle Platform Sandal in White $39.99
Double Strap Buckle Platform Sandal in Pink
Double Strap Buckle Platform Sandal in Pink
Double Strap Buckle Platform Sandal in Pink
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Simply SouthernDouble Strap Buckle Platform Sandal in Pink $39.99
Women's Uiki Sandals in Bright Sky
Women's Uiki Sandals in Bright Sky
Women's Uiki Sandals in Bright Sky
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OluKaiWomen's Uiki Sandals in Bright Sky $70.00
Women's Arizona Leather Big Buckle Sandals in Sandcastle
Women's Arizona Leather Big Buckle Sandals in Sandcastle
Women's Arizona Leather Big Buckle Sandals in Sandcastle
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BIRKENSTOCKWomen's Arizona Leather Big Buckle Sandals in Sandcastle $170.00
new arrival
Vacation® Chardonnay Oil SPF 30
Vacation® Chardonnay Oil SPF 30
Vacation® Chardonnay Oil SPF 30
VacationVacation® Chardonnay Oil SPF 30 $22.00
new arrival
Vacation® Classic Whip SPF 30 Sunscreen
Vacation® Classic Whip SPF 30 Sunscreen
Vacation® Classic Whip SPF 30 Sunscreen
VacationVacation® Classic Whip SPF 30 Sunscreen $22.00
new arrival
Vaca Studio Tone Bronzing Drops SPF 50
Vaca Studio Tone Bronzing Drops SPF 50
Vaca Studio Tone Bronzing Drops SPF 50
VacationVaca Studio Tone Bronzing Drops SPF 50 $29.00
new arrival
Sun Belt Sampler Set
Sun Belt Sampler Set
Sun Belt Sampler Set
VacationSun Belt Sampler Set $30.00
USC Gamecock Key Fob
USC Gamecock Key Fob
ZEP-PROUSC Gamecock Key Fob $7.99
Ribbon Keychain
Ribbon Keychain
Ribbon Keychain
Local Boy OutfittersRibbon Keychain $12.00
Light Blue Blue Dog Moon Localflage Old School Camo
new arrival
Badge Reel
Badge Reel
Badge Reel
Simply SouthernBadge Reel $10.99
Tropic Dog Hot Girls Berry +9
Pattern Key Fob
Pattern Key Fob
Pattern Key Fob
Simply SouthernPattern Key Fob $9.99
Oyster Pink Paisley Reef Rose +3
new arrival
Daily Vitamin Organizer
Daily Vitamin Organizer
Daily Vitamin Organizer
My TagalongsDaily Vitamin Organizer $15.00
Gradient Soft Pink Orchid
Men's Tuahine Sandals in Toffee
Men's Tuahine Sandals in Toffee
Men's Tuahine Sandals in Toffee
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OluKaiMen's Tuahine Sandals in Toffee $80.00

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