Mother's Day Giveaway: 5 Lucky Mamas Will Win a $1,000 Shopping Spree!

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Spring Sale: Shop 50-75% Off

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New Arrivals

What's Trending

Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Three people standing on bleachers, overlooking a football field. Shop the Collegiate HQ collection for fan favorite apparel and accessories.

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Stanley 40oz handled tumbler in Peach Whip Cabana, a pastel peach-colored stainless steel tumbler with a sturdy ergonomic handle, a clear lid, and a reusable straw.

StanleyThe 40oz Quencher H2.0 Flowstate™ Tumbler in Peach Whip Cabana - $45.00

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Woman holding a YETI Camino bag on her shoulder that is colorblock peach, orange, and yellow.

Sale

sale
Localflage Patch Hoodie in Olive Green

Localflage Patch Hoodie

$25.00 $50.00
sale
Women's Satin Icon Pajama Top

Women's Satin Icon Pajama Top

$15.00 $29.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now
Short Sleeve Ribbed V-Neck Babydoll Top in Hot Pink
Short Sleeve Ribbed V-Neck Babydoll Top in Hot Pink
Short Sleeve Ribbed V-Neck Babydoll Top in Hot Pink
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top in Hot Pink $29.99
new arrival
Short Sleeve Ribbed V-Neck Babydoll Top - Mint
Short Sleeve Ribbed V-Neck Babydoll Top - Mint
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top - Mint $29.99
Mint Lavender Eggshell
new arrival
Short Sleeve Ribbed V-Neck Babydoll Top - Lavender
Short Sleeve Ribbed V-Neck Babydoll Top - Lavender
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top - Lavender $29.99
Mint Lavender Eggshell
new arrival
Short Sleeve Ribbed V-Neck Babydoll Top - Eggshell
Short Sleeve Ribbed V-Neck Babydoll Top - Eggshell
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top - Eggshell $29.99
Mint Lavender Eggshell
One Pocket Crop Tee - Sage
One Pocket Crop Tee - Sage
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Jolie ClothingOne Pocket Crop Tee - Sage $24.99
Sage Denim Black Hot Pink +1
One Pocket Crop Tee - Denim
One Pocket Crop Tee - Denim
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Jolie ClothingOne Pocket Crop Tee - Denim $24.99
Sage Denim Black Hot Pink +1
One Pocket Crop Tee - Black
One Pocket Crop Tee - Black
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Jolie ClothingOne Pocket Crop Tee - Black $24.99
Sage Denim Black Hot Pink +1
One Pocket Crop Tee - Hot Pink
One Pocket Crop Tee - Hot Pink
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Jolie ClothingOne Pocket Crop Tee - Hot Pink $24.99
Sage Denim Black Hot Pink +1
One Pocket Crop Tee - White
One Pocket Crop Tee - White
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Jolie ClothingOne Pocket Crop Tee - White $24.99
Sage Denim Black Hot Pink +1
Short Sleeve Ribbed V-Neck Babydoll Top in Blue
Short Sleeve Ribbed V-Neck Babydoll Top in Blue
Short Sleeve Ribbed V-Neck Babydoll Top in Blue
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top in Blue $29.99
Babydoll Seam Short Sleeve Top - Green
Babydoll Seam Short Sleeve Top - Green
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Very JBabydoll Seam Short Sleeve Top - Green $29.99
Green Coral Pink
Babydoll Seam Short Sleeve Top - Coral
Babydoll Seam Short Sleeve Top - Coral
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Very JBabydoll Seam Short Sleeve Top - Coral $29.99
Green Coral Pink
Babydoll Seam Short Sleeve Top - Pink
Babydoll Seam Short Sleeve Top - Pink
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Very JBabydoll Seam Short Sleeve Top - Pink $29.99
Green Coral Pink
Ribbed V-Neck Short Sleeve Knit Top - Blue
Ribbed V-Neck Short Sleeve Knit Top - Blue
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Very JRibbed V-Neck Short Sleeve Knit Top - Blue $29.99
Blue Charcoal Oat White +2
Ribbed V-Neck Short Sleeve Knit Top - Charcoal
Ribbed V-Neck Short Sleeve Knit Top - Charcoal
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Very JRibbed V-Neck Short Sleeve Knit Top - Charcoal $29.99
Blue Charcoal Oat White +2
Ribbed V-Neck Short Sleeve Knit Top - Oat
Ribbed V-Neck Short Sleeve Knit Top - Oat
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Very JRibbed V-Neck Short Sleeve Knit Top - Oat $29.99
Blue Charcoal Oat White +2
Ribbed V-Neck Short Sleeve Knit Top - White
Ribbed V-Neck Short Sleeve Knit Top - White
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Very JRibbed V-Neck Short Sleeve Knit Top - White $29.99
Blue Charcoal Oat White +2
Ribbed V-Neck Short Sleeve Knit Top - Pink
Ribbed V-Neck Short Sleeve Knit Top - Pink
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Very JRibbed V-Neck Short Sleeve Knit Top - Pink $29.99
Blue Charcoal Oat White +2
Ribbed V-Neck Short Sleeve Knit Top - Sage
Ribbed V-Neck Short Sleeve Knit Top - Sage
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Very JRibbed V-Neck Short Sleeve Knit Top - Sage $29.99
Blue Charcoal Oat White +2
Short Sleeve Pocket Back Seam Top - Blue
Short Sleeve Pocket Back Seam Top - Blue
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Very JShort Sleeve Pocket Back Seam Top - Blue $24.99
Blue Charcoal Green Pink +1
Short Sleeve Pocket Back Seam Top - Charcoal
Short Sleeve Pocket Back Seam Top - Charcoal
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Very JShort Sleeve Pocket Back Seam Top - Charcoal $24.99
Blue Charcoal Green Pink +1
Short Sleeve Pocket Back Seam Top - Green
Short Sleeve Pocket Back Seam Top - Green
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Very JShort Sleeve Pocket Back Seam Top - Green $24.99
Blue Charcoal Green Pink +1
Short Sleeve Pocket Back Seam Top - Pink
Short Sleeve Pocket Back Seam Top - Pink
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Very JShort Sleeve Pocket Back Seam Top - Pink $24.99
Blue Charcoal Green Pink +1
Short Sleeve Pocket Back Seam Top - White
Short Sleeve Pocket Back Seam Top - White
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Very JShort Sleeve Pocket Back Seam Top - White $24.99
Blue Charcoal Green Pink +1
Tie Front Bow Top - Beige
Tie Front Bow Top - Beige
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Very JTie Front Bow Top - Beige $34.99
Beige Black White
Tie Front Bow Top - Black
Tie Front Bow Top - Black
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Very JTie Front Bow Top - Black $34.99
Beige Black White
Tie Front Bow Top - White
Tie Front Bow Top - White
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Very JTie Front Bow Top - White $34.99
Beige Black White
Short Sleeve High Low Comfort Tee - Black
Short Sleeve High Low Comfort Tee - Black
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Double ZeroShort Sleeve High Low Comfort Tee - Black $29.99
Black Dusty Indigo Off White Taupe +2
Short Sleeve High Low Comfort Tee - Off White
Short Sleeve High Low Comfort Tee - Off White
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Double ZeroShort Sleeve High Low Comfort Tee - Off White $29.99
Black Dusty Indigo Off White Taupe +2
Short Sleeve High Low Comfort Tee - Taupe
Short Sleeve High Low Comfort Tee - Taupe
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Double ZeroShort Sleeve High Low Comfort Tee - Taupe $29.99
Black Dusty Indigo Off White Taupe +2
Short Sleeve High Low Comfort Tee - Tomato
Short Sleeve High Low Comfort Tee - Tomato
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Double ZeroShort Sleeve High Low Comfort Tee - Tomato $29.99
Black Dusty Indigo Off White Taupe +2
Short Sleeve High Low Comfort Tee - Turquoise
Short Sleeve High Low Comfort Tee - Turquoise
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Double ZeroShort Sleeve High Low Comfort Tee - Turquoise $29.99
Black Dusty Indigo Off White Taupe +2
Tie Front Babydoll Woven Short Sleeve Top - Black
Tie Front Babydoll Woven Short Sleeve Top - Black
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Double ZeroTie Front Babydoll Woven Short Sleeve Top - Black $29.99
Black Off White
Tie Front Babydoll Woven Short Sleeve Top - Off White
Tie Front Babydoll Woven Short Sleeve Top - Off White
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Double ZeroTie Front Babydoll Woven Short Sleeve Top - Off White $29.99
Black Off White
Short Sleeve Ribbed V-Neck Babydoll Top in Oatmeal
Short Sleeve Ribbed V-Neck Babydoll Top in Oatmeal
Short Sleeve Ribbed V-Neck Babydoll Top in Oatmeal
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top in Oatmeal $29.99
Short Sleeve Raw Edge V-Neck Top - White
Short Sleeve Raw Edge V-Neck Top - White
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Jolie ClothingShort Sleeve Raw Edge V-Neck Top - White $24.99
White Hot Pink Denim Black +2
Short Sleeve Raw Edge V-Neck Top - Hot Pink
Short Sleeve Raw Edge V-Neck Top - Hot Pink
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Jolie ClothingShort Sleeve Raw Edge V-Neck Top - Hot Pink $24.99
White Hot Pink Denim Black +2
Short Sleeve Raw Edge V-Neck Top - Denim
Short Sleeve Raw Edge V-Neck Top - Denim
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Jolie ClothingShort Sleeve Raw Edge V-Neck Top - Denim $24.99
White Hot Pink Denim Black +2
Short Sleeve Raw Edge V-Neck Top - Black
Short Sleeve Raw Edge V-Neck Top - Black
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Jolie ClothingShort Sleeve Raw Edge V-Neck Top - Black $24.99
White Hot Pink Denim Black +2
Short Sleeve Raw Edge V-Neck Top - Taupe
Short Sleeve Raw Edge V-Neck Top - Taupe
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Jolie ClothingShort Sleeve Raw Edge V-Neck Top - Taupe $24.99
White Hot Pink Denim Black +2
Short Sleeve Raw Edge V-Neck Top - Ambrosia Green
Short Sleeve Raw Edge V-Neck Top - Ambrosia Green
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Jolie ClothingShort Sleeve Raw Edge V-Neck Top - Ambrosia Green $24.99
White Hot Pink Denim Black +2
Short Sleeve Ribbed V-Neck Babydoll Top in Peach
Short Sleeve Ribbed V-Neck Babydoll Top in Peach
Short Sleeve Ribbed V-Neck Babydoll Top in Peach
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top in Peach $29.99
Short Sleeve Ribbed V-Neck Babydoll Top in Black
Short Sleeve Ribbed V-Neck Babydoll Top in Black
Short Sleeve Ribbed V-Neck Babydoll Top in Black
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top in Black $29.99
Sale
Long Sleeve Cocoon Top - Magenta
Long Sleeve Cocoon Top - Magenta
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Charlotte AveryLong Sleeve Cocoon Top - Magenta $19.99 $29.99
Magenta Sand Dark Lavender Black +2
Sale
Long Sleeve Cocoon Top - Sand
Long Sleeve Cocoon Top - Sand
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Charlotte AveryLong Sleeve Cocoon Top - Sand $19.99 $29.99
Magenta Sand Dark Lavender Black +2
Sale
Long Sleeve Cocoon Top - Dark Lavender
Long Sleeve Cocoon Top - Dark Lavender
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Charlotte AveryLong Sleeve Cocoon Top - Dark Lavender $19.99 $29.99
Magenta Sand Dark Lavender Black +2
Sale
Long Sleeve Cocoon Top - Black
Long Sleeve Cocoon Top - Black
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XXL
Charlotte AveryLong Sleeve Cocoon Top - Black $19.99 $29.99
Magenta Sand Dark Lavender Black +2
Sale
Long Sleeve Cocoon Top - Navy
Long Sleeve Cocoon Top - Navy
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Charlotte AveryLong Sleeve Cocoon Top - Navy $19.99 $29.99
Magenta Sand Dark Lavender Black +2

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