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New Arrivals

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Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Three people standing on bleachers, overlooking a football field. Shop the Collegiate HQ collection for fan favorite apparel and accessories.

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Stanley 40oz handled tumbler in Peach Whip Cabana, a pastel peach-colored stainless steel tumbler with a sturdy ergonomic handle, a clear lid, and a reusable straw.

StanleyThe 40oz Quencher H2.0 Flowstate™ Tumbler in Peach Whip Cabana - $45.00

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Woman holding a YETI Camino bag on her shoulder that is colorblock peach, orange, and yellow.

Sale

sale
Slate Hemlock Hoodie

Slate Hemlock Hoodie

$30.00 $60.00
sale
Front view of a woman wearing mid-rise, medium-wash boyfriend jeans with a relaxed fit through the hips and thighs, fading on the thighs, light whiskering at the hips, and cuffed hems. Styled with a sleeveless top and sandals, against a neutral background.

Mid Rise Boyfriend Cuff Jeans

$32.50 $64.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now
The High Rise Mom Shorts
The High Rise Mom Shorts
The High Rise Mom Shorts
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KanCan DenimThe High Rise Mom Shorts $44.99
Elsie High Rise Mom Denim Shorts
Elsie High Rise Mom Denim Shorts
Elsie High Rise Mom Denim Shorts
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KanCan DenimElsie High Rise Mom Denim Shorts $44.99
The Arla High Rise Frayed Straight Jeans
The Arla High Rise Frayed Straight Jeans
The Arla High Rise Frayed Straight Jeans
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KanCan DenimThe Arla High Rise Frayed Straight Jeans $64.99
The Rachel Shorts
The Rachel Shorts
The Rachel Shorts
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KanCan DenimThe Rachel Shorts $39.99
High Rise Pink Denim Shorts
High Rise Pink Denim Shorts
High Rise Pink Denim Shorts
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KanCan DenimHigh Rise Pink Denim Shorts $39.99
High Rise 2 Pocket Denim Shorts
High Rise 2 Pocket Denim Shorts
High Rise 2 Pocket Denim Shorts
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KanCan DenimHigh Rise 2 Pocket Denim Shorts $44.99
Retro High Rise Acid Wash Distressed Denim Shorts
Retro High Rise Acid Wash Distressed Denim Shorts
Retro High Rise Acid Wash Distressed Denim Shorts
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KanCan DenimRetro High Rise Acid Wash Distressed Denim Shorts $44.99
The Shelly Wide Crop Jeans
The Shelly Wide Crop Jeans
The Shelly Wide Crop Jeans
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KanCan DenimThe Shelly Wide Crop Jeans $64.99
The Lys Distressed Skinny Jean
The Lys Distressed Skinny Jean
The Lys Distressed Skinny Jean
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KanCan DenimThe Lys Distressed Skinny Jean $54.99
The Banks Mid Rise Light Shorts
The Banks Mid Rise Light Shorts
The Banks Mid Rise Light Shorts
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KanCan DenimThe Banks Mid Rise Light Shorts $39.99
The Levy Short
The Levy Short
The Levy Short
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KanCan DenimThe Levy Short $39.99
The High Rise Mom Slim Jeans
The High Rise Mom Slim Jeans
The High Rise Mom Slim Jeans
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KanCan DenimThe High Rise Mom Slim Jeans $64.99
The High Rise Wide Flare Jeans
The High Rise Wide Flare Jeans
The High Rise Wide Flare Jeans
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KanCan DenimThe High Rise Wide Flare Jeans $64.99
The Distressed Knee Straight Jeans
The Distressed Knee Straight Jeans
The Distressed Knee Straight Jeans
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KanCan DenimThe Distressed Knee Straight Jeans $64.99
The Alfie Wide Leg Jeans
The Alfie Wide Leg Jeans
The Alfie Wide Leg Jeans
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KanCan DenimThe Alfie Wide Leg Jeans $64.99
High Rise Dark Wash Flare Jeans
High Rise Dark Wash Flare Jeans
High Rise Dark Wash Flare Jeans
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KanCan DenimHigh Rise Dark Wash Flare Jeans $64.99
The Casandra High Rise Flare Jeans
The Casandra High Rise Flare Jeans
The Casandra High Rise Flare Jeans
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KanCan DenimThe Casandra High Rise Flare Jeans $54.99
Sale
Mid Rise Boyfriend Cuff Jeans
Mid Rise Boyfriend Cuff Jeans
Mid Rise Boyfriend Cuff Jeans
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KanCan DenimMid Rise Boyfriend Cuff Jeans $32.50 $64.99
Sale
The Lizzie Split Flare Jeans
The Lizzie Split Flare Jeans
The Lizzie Split Flare Jeans
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KanCan DenimThe Lizzie Split Flare Jeans $32.50 $64.99
Sale
The Gwen Flare Jeans
The Gwen Flare Jeans
The Gwen Flare Jeans
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KanCan DenimThe Gwen Flare Jeans $32.50 $64.99
Sale
The Fallon Straight Jeans
The Fallon Straight Jeans
The Fallon Straight Jeans
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KanCan DenimThe Fallon Straight Jeans $32.50 $64.99
Sale
The Odie High Rise Flare Jeans
The Odie High Rise Flare Jeans
The Odie High Rise Flare Jeans
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KanCan DenimThe Odie High Rise Flare Jeans from $39.99 $54.99
Sale
The Sultana High Rise Straight Jeans
The Sultana High Rise Straight Jeans
The Sultana High Rise Straight Jeans
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KanCan DenimThe Sultana High Rise Straight Jeans $32.50 $64.99

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