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New Arrivals

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Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Three people standing on bleachers, overlooking a football field. Shop the Collegiate HQ collection for fan favorite apparel and accessories.

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Stanley 40oz handled tumbler in Peach Whip Cabana, a pastel peach-colored stainless steel tumbler with a sturdy ergonomic handle, a clear lid, and a reusable straw.

StanleyThe 40oz Quencher H2.0 Flowstate™ Tumbler in Peach Whip Cabana - $45.00

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Woman holding a YETI Camino bag on her shoulder that is colorblock peach, orange, and yellow.

Sale

sale
Slate Hemlock Hoodie

Slate Hemlock Hoodie

$30.00 $60.00
sale
Front view of a woman wearing mid-rise, medium-wash boyfriend jeans with a relaxed fit through the hips and thighs, fading on the thighs, light whiskering at the hips, and cuffed hems. Styled with a sleeveless top and sandals, against a neutral background.

Mid Rise Boyfriend Cuff Jeans

$32.50 $64.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now
Enamel Mariner Chain Anklet
Enamel Mariner Chain Anklet
Pura Vida BraceletsEnamel Mariner Chain Anklet $16.00
Original Bracelet in Playa
Original Bracelet in Playa
Pura Vida BraceletsOriginal Bracelet in Playa $7.00
Original Bracelet in Secret Garden
Original Bracelet in Secret Garden
Pura Vida BraceletsOriginal Bracelet in Secret Garden $7.00
Charity Air Troops Bracelet
Charity Air Troops Bracelet
Pura Vida BraceletsCharity Air Troops Bracelet $7.00
Bonne Chance Cowrie Charm Bracelet
Bonne Chance Cowrie Charm Bracelet
Pura Vida BraceletsBonne Chance Cowrie Charm Bracelet $18.00
Pastel Puka Bracelet
Pastel Puka Bracelet
Pura Vida BraceletsPastel Puka Bracelet $14.00
Neon Pink Original Bracelet
Neon Pink Original Bracelet
Pura Vida BraceletsNeon Pink Original Bracelet $7.00
Love You More Braided Bracelet
Love You More Braided Bracelet
Love You More Braided Bracelet
Pura Vida BraceletsLove You More Braided Bracelet $10.00
online exclusive
Charity Hurricane Relief Bracelet
Charity Hurricane Relief Bracelet
Pura Vida BraceletsCharity Hurricane Relief Bracelet $8.00
Original Bracelet in Daiquiri
Original Bracelet in Daiquiri
Pura Vida BraceletsOriginal Bracelet in Daiquiri $7.00
Dainty Solanna Seed Bead Bracelet
Dainty Solanna Seed Bead Bracelet
Pura Vida BraceletsDainty Solanna Seed Bead Bracelet $16.00
Mini Braided Bracelet In Whisper
Mini Braided Bracelet In Whisper
Pura Vida BraceletsMini Braided Bracelet In Whisper $10.00
Mini Braided Bracelet In Siesta
Mini Braided Bracelet In Siesta
Pura Vida BraceletsMini Braided Bracelet In Siesta $10.00
Original Bracelet in Stay Kind
Original Bracelet in Stay Kind
Pura Vida BraceletsOriginal Bracelet in Stay Kind $7.00
Large Braided Bracelet in Daquiri
Large Braided Bracelet in Daquiri
Pura Vida BraceletsLarge Braided Bracelet in Daquiri $15.00
Original Bracelet in Siesta
Original Bracelet in Siesta
Pura Vida BraceletsOriginal Bracelet in Siesta $7.00
Large Braided Bracelet in Island Time
Large Braided Bracelet in Island Time
Pura Vida BraceletsLarge Braided Bracelet in Island Time $15.00
Love You More Original Bracelet
Love You More Original Bracelet
Love You More Original Bracelet
Pura Vida BraceletsLove You More Original Bracelet $7.00
Large Braided Bracelet in Siesta
Large Braided Bracelet in Siesta
Pura Vida BraceletsLarge Braided Bracelet in Siesta $15.00
Mini Braided Bracelet In Daquiri
Mini Braided Bracelet In Daquiri
Pura Vida BraceletsMini Braided Bracelet In Daquiri $10.00
Gameday Clemson Bracelet
Gameday Clemson Bracelet
Pura Vida BraceletsGameday Clemson Bracelet $7.00
Original Bracelet in Island Time
Original Bracelet in Island Time
Pura Vida BraceletsOriginal Bracelet in Island Time $7.00
Turkis Vinyl Stretch Bracelet
Turkis Vinyl Stretch Bracelet
Pura Vida BraceletsTurkis Vinyl Stretch Bracelet $14.00

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