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New Arrivals

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Palmetto Moon Exclusives

State Pride Collections

Three friends sit at the edge of a pool, smiling and enjoying drinks. The man wears a light blue Modelo beer t-shirt and colorful swim trunks, while the women wear bright swimsuits with matching cover-ups. A rustic wooden gazebo and marshland are in the background. Find similar styles in our new arrivals collection.

Women's Apparel

Women's Accessories

Women's Local Girl Volley shorts in Blush Pink. The model wearing them is holding her shirt up a bit, exposing the high waistband. She is wearing a blue shirt.

Local Girl Outfitters Women's High Waisted Volley Shorts in Blush - $35.00

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A smiling woman leans on a wooden railing while standing on a deck. She wears a navy blue short-sleeve eyelet dress, and palm trees fill the background. Find this style in our women's collection.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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Close-up of a man holding a fishing rod with a spinnerbait attached. He wears bright blue shorts with a PFG logo and a white t-shirt, standing on green grass near a body of water. Shop men's Columbia and more in our Men's collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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A smiling man carries a young child on his shoulder at the beach, both wearing matching long-sleeve white and gray camo hoodies. They are holding hands under tall palm trees with a sunny ocean backdrop.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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A fluffy Shetland Sheepdog stands on a grassy lawn wearing a blue floral-patterned bandana. The dog looks to the side with its tongue out, and trees blur in the background. Shop our pet collection in Home & Gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Three people standing on bleachers, overlooking a football field. Shop the Collegiate HQ collection for fan favorite apparel and accessories.

T-Shirts

Featured T-Shirts Brands

Old Row Circle Logo Short Sleeve T-shirt, color lagoon blue, sizes S-XXL, unisex sizing, 100% cotton. The back design features the Old Row Circle Logo in hot pink and white. The front features the Old Row Circle Logo in hot pink and white.

Old RowCircle Logo 2.0 Short Sleeve T-Shirt in Lagoon - $34.00

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Two men sit poolside on a cushioned bench with their backs facing the camera. The man on the left wears a heather gray Burlebo Outdoors t-shirt featuring an eagle graphic. The man on the right wears a light blue Local Boy Outfitters t-shirt with an American flag-themed design. A landscaped backyard with water features and greenery is visible in the background.

Simply Southern

Simply Southern Wave Blue Large Tote Bag pictured on a white background.

Simply SouthernLarge Tote Bag in Wave - $49.99

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Back view of a pink Simply Southern t-shirt featuring a stylized American flag design with white and red distressed stripes and blue hydrangea flowers in place of the stars. The text "American honey" is written above the flag, and "simply southern COLLECTION" is printed below it.

Simply SouthernAmerican Honey Short Sleeve T-Shirt - $17.99

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A woman sits by a pool with her back to the camera, wearing a light blue Simply Southern t-shirt with a colorful “Sandy Paws” design featuring a dog in a hammock. A pink tote and sandals sit nearby as she holds a rolled-up towel. Shop Simply Southern.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Patriotic Rambler 26oz Chug Bottle

YETIPatriotic Rambler 26oz Chug Bottle - $40.00

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Shop YETI'S Newest Limited Edition Color from the Patriotic Collection.

Sale

sale
Slate Hemlock Hoodie

Slate Hemlock Hoodie

$30.00 $60.00
sale
Front view of a woman wearing mid-rise, medium-wash boyfriend jeans with a relaxed fit through the hips and thighs, fading on the thighs, light whiskering at the hips, and cuffed hems. Styled with a sleeveless top and sandals, against a neutral background.

Mid Rise Boyfriend Cuff Jeans

$32.50 $64.99

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

Close-up of a smiling woman on a sandy beach wearing a white “Local Girl” hat with teal trim. She also wears a light mauve hoodie and gold hoop earrings. The ocean is blurred in the background. Shop Local Girl accessories and more.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A man and woman stand side by side on a wooden dock, both facing away from the camera. He wears a light blue “Local Boy Outfitters” t-shirt, and she wears a coral “Local Girl Outfitters” t-shirt with white shorts. A calm marsh and green trees are in the background. Shop Local Boy and Local Girl t-shirts, shorts, and more.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now
Youth USA Cherry Short Sleeve T-Shirt
Youth USA Cherry Short Sleeve T-Shirt
Youth USA Cherry Short Sleeve T-Shirt
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Simply SouthernYouth USA Cherry Short Sleeve T-Shirt $17.99
Youth Salty Glow Short Sleeve T-Shirt
Youth Salty Glow Short Sleeve T-Shirt
Youth Salty Glow Short Sleeve T-Shirt
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Simply SouthernYouth Salty Glow Short Sleeve T-Shirt $17.99
Youth Duck Dog Short Sleeve T-Shirt
Youth Duck Dog Short Sleeve T-Shirt
Youth Duck Dog Short Sleeve T-Shirt
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Simply SouthernYouth Duck Dog Short Sleeve T-Shirt $17.99
Youth Sandy Paws Short Sleeve T-Shirt
Youth Sandy Paws Short Sleeve T-Shirt
Youth Sandy Paws Short Sleeve T-Shirt
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Simply SouthernYouth Sandy Paws Short Sleeve T-Shirt $17.99
Youth Embroidered Bow Hoodie
Youth Embroidered Bow Hoodie
Youth Embroidered Bow Hoodie
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Simply SouthernYouth Embroidered Bow Hoodie $34.99
Youth Embroidered Cowgirl Hoodie
Youth Embroidered Cowgirl Hoodie
Youth Embroidered Cowgirl Hoodie
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Simply SouthernYouth Embroidered Cowgirl Hoodie $34.99
Youth Party Hard Short Sleeve T-Shirt
Youth Party Hard Short Sleeve T-Shirt
Youth Party Hard Short Sleeve T-Shirt
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Simply SouthernYouth Party Hard Short Sleeve T-Shirt $17.99
Youth Camo Logo Short Sleeve T-Shirt
Youth Camo Logo Short Sleeve T-Shirt
Youth Camo Logo Short Sleeve T-Shirt
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Simply SouthernYouth Camo Logo Short Sleeve T-Shirt $17.99
Youth Dog Paw Short Sleeve T-Shirt
Youth Dog Paw Short Sleeve T-Shirt
Youth Dog Paw Short Sleeve T-Shirt
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Simply SouthernYouth Dog Paw Short Sleeve T-Shirt $17.99
Youth Mallard Short Sleeve T-Shirt
Youth Mallard Short Sleeve T-Shirt
Youth Mallard Short Sleeve T-Shirt
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Simply SouthernYouth Mallard Short Sleeve T-Shirt $17.99
Youth Just Fancy Short Sleeve T-Shirt
Youth Just Fancy Short Sleeve T-Shirt
Youth Just Fancy Short Sleeve T-Shirt
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Simply SouthernYouth Just Fancy Short Sleeve T-Shirt $17.99
Youth American Honey Short Sleeve T-Shirt
Youth American Honey Short Sleeve T-Shirt
Youth American Honey Short Sleeve T-Shirt
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Simply SouthernYouth American Honey Short Sleeve T-Shirt $17.99
Youth Sandy Paws Short Sleeve T-Shirt
Youth Sandy Paws Short Sleeve T-Shirt
Youth Sandy Paws Short Sleeve T-Shirt
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Simply SouthernYouth Sandy Paws Short Sleeve T-Shirt $17.99
Youth Dog and Teddy Short Sleeve T-Shirt
Youth Dog and Teddy Short Sleeve T-Shirt
Youth Dog and Teddy Short Sleeve T-Shirt
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Simply SouthernYouth Dog and Teddy Short Sleeve T-Shirt $17.99
Youth Don't FROGet Short Sleeve T-Shirt
Youth Don't FROGet Short Sleeve T-Shirt
Youth Don't FROGet Short Sleeve T-Shirt
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Simply SouthernYouth Don't FROGet Short Sleeve T-Shirt $17.99
Youth Beach Splash Short Sleeve T-Shirt
Youth Beach Splash Short Sleeve T-Shirt
Youth Beach Splash Short Sleeve T-Shirt
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Simply SouthernYouth Beach Splash Short Sleeve T-Shirt $17.99
Youth Dog Jeep Short Sleeve T-Shirt
Youth Dog Jeep Short Sleeve T-Shirt
Youth Dog Jeep Short Sleeve T-Shirt
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Simply SouthernYouth Dog Jeep Short Sleeve T-Shirt $17.99
Youth Enough Short Sleeve T-Shirt
Youth Enough Short Sleeve T-Shirt
Youth Enough Short Sleeve T-Shirt
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Simply SouthernYouth Enough Short Sleeve T-Shirt $17.99
Youth Strawberry Festival Short Sleeve T-Shirt
Youth Strawberry Festival Short Sleeve T-Shirt
Youth Strawberry Festival Short Sleeve T-Shirt
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Simply SouthernYouth Strawberry Festival Short Sleeve T-Shirt $17.99
Youth Keep Moving Forward Short Sleeve T-Shirt
Youth Keep Moving Forward Short Sleeve T-Shirt
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Simply SouthernYouth Keep Moving Forward Short Sleeve T-Shirt $17.99
Youth Cowgirl Boot Short Sleeve T-Shirt
Youth Cowgirl Boot Short Sleeve T-Shirt
Youth Cowgirl Boot Short Sleeve T-Shirt
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Simply SouthernYouth Cowgirl Boot Short Sleeve T-Shirt $17.99
Youth Easily Distracted By Dogs Short Sleeve T-Shirt
Youth Easily Distracted By Dogs Short Sleeve T-Shirt
Youth Easily Distracted By Dogs Short Sleeve T-Shirt
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Simply SouthernYouth Easily Distracted By Dogs Short Sleeve T-Shirt $17.99
Youth Pigs Fly Short Sleeve T-Shirt
Youth Pigs Fly Short Sleeve T-Shirt
Youth Pigs Fly Short Sleeve T-Shirt
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Simply SouthernYouth Pigs Fly Short Sleeve T-Shirt $17.99
Youth New Every Morning Short Sleeve T-Shirt
Youth New Every Morning Short Sleeve T-Shirt
Youth New Every Morning Short Sleeve T-Shirt
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Simply SouthernYouth New Every Morning Short Sleeve T-Shirt $17.99
Youth Simply Life Short Sleeve T-Shirt
Youth Simply Life Short Sleeve T-Shirt
Youth Simply Life Short Sleeve T-Shirt
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Simply SouthernYouth Simply Life Short Sleeve T-Shirt $17.99
Youth USA Bear Short Sleeve T-Shirt
Youth USA Bear Short Sleeve T-Shirt
Youth USA Bear Short Sleeve T-Shirt
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Simply SouthernYouth USA Bear Short Sleeve T-Shirt $17.99
Youth Deer Short Sleeve T-Shirt
Youth Deer Short Sleeve T-Shirt
Youth Deer Short Sleeve T-Shirt
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Simply SouthernYouth Deer Short Sleeve T-Shirt $17.99
Youth Sandals Short Sleeve T-Shirt
Youth Sandals Short Sleeve T-Shirt
Youth Sandals Short Sleeve T-Shirt
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Simply SouthernYouth Sandals Short Sleeve T-Shirt $17.99
Youth Lighthouse Short Sleeve T-Shirt
Youth Lighthouse Short Sleeve T-Shirt
Youth Lighthouse Short Sleeve T-Shirt
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Simply SouthernYouth Lighthouse Short Sleeve T-Shirt $17.99
Youth Coastal Cowgirl Short Sleeve T-Shirt
Youth Coastal Cowgirl Short Sleeve T-Shirt
Youth Coastal Cowgirl Short Sleeve T-Shirt
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Simply SouthernYouth Coastal Cowgirl Short Sleeve T-Shirt $17.99
Youth Scallop Shorts in Coral
Youth Scallop Shorts in Coral
Youth Scallop Shorts in Coral
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Simply SouthernYouth Scallop Shorts in Coral $19.99
Youth Scallop Shorts in Teal
Youth Scallop Shorts in Teal
Youth Scallop Shorts in Teal
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Simply SouthernYouth Scallop Shorts in Teal $19.99
Youth Cow Flower Long Sleeve T-Shirt
Youth Cow Flower Long Sleeve T-Shirt
Youth Cow Flower Long Sleeve T-Shirt
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Simply SouthernYouth Cow Flower Long Sleeve T-Shirt $24.99
Youth No Hurries, No Worries Short Sleeve T-Shirt
Youth No Hurries, No Worries Short Sleeve T-Shirt
Youth No Hurries, No Worries Short Sleeve T-Shirt
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Simply SouthernYouth No Hurries, No Worries Short Sleeve T-Shirt $17.99
Youth Pink Deer Short Sleeve T-Shirt
Youth Pink Deer Short Sleeve T-Shirt
Youth Pink Deer Short Sleeve T-Shirt
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Simply SouthernYouth Pink Deer Short Sleeve T-Shirt $17.99
Youth Turtle Track 3 Short Sleeve T-Shirt
Youth Turtle Track 3 Short Sleeve T-Shirt
Youth Turtle Track 3 Short Sleeve T-Shirt
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Simply SouthernYouth Turtle Track 3 Short Sleeve T-Shirt $17.99

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