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New Arrivals

What's Trending

Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Three people standing on bleachers, overlooking a football field. Shop the Collegiate HQ collection for fan favorite apparel and accessories.

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Stanley 40oz handled tumbler in Peach Whip Cabana, a pastel peach-colored stainless steel tumbler with a sturdy ergonomic handle, a clear lid, and a reusable straw.

StanleyThe 40oz Quencher H2.0 Flowstate™ Tumbler in Peach Whip Cabana - $45.00

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Woman holding a YETI Camino bag on her shoulder that is colorblock peach, orange, and yellow.

Sale

sale
Slate Hemlock Hoodie

Slate Hemlock Hoodie

$30.00 $60.00
sale
Front view of a woman wearing mid-rise, medium-wash boyfriend jeans with a relaxed fit through the hips and thighs, fading on the thighs, light whiskering at the hips, and cuffed hems. Styled with a sleeveless top and sandals, against a neutral background.

Mid Rise Boyfriend Cuff Jeans

$32.50 $64.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now

Simply Southern

T-Shirts
T-Shirts
Women's
Women's
Men's
Men's
Kid's
Kid's
Luxe Quarter Zip Pullover - Coral
Luxe Quarter Zip Pullover - Coral
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Simply SouthernLuxe Quarter Zip Pullover - Coral $44.99
Coral Powder Seafoam White
Luxe Quarter Zip Pullover - Powder
Luxe Quarter Zip Pullover - Powder
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Simply SouthernLuxe Quarter Zip Pullover - Powder $44.99
Coral Powder Seafoam White
Luxe Quarter Zip Pullover - Seafoam
Luxe Quarter Zip Pullover - Seafoam
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Simply SouthernLuxe Quarter Zip Pullover - Seafoam $44.99
Coral Powder Seafoam White
Luxe Quarter Zip Pullover - White
Luxe Quarter Zip Pullover - White
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Simply SouthernLuxe Quarter Zip Pullover - White $44.99
Coral Powder Seafoam White
best seller
Men's Short Sleeve Solid Polo - Grey
Men's Short Sleeve Solid Polo - Grey
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Simply SouthernMen's Short Sleeve Solid Polo - Grey $29.99
Grey Navy Light Blue White +2
best seller
Men's Short Sleeve Solid Polo - Navy
Men's Short Sleeve Solid Polo - Navy
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Simply SouthernMen's Short Sleeve Solid Polo - Navy $29.99
Grey Navy Light Blue White +2
best seller
Men's Short Sleeve Solid Polo - Light Blue
Men's Short Sleeve Solid Polo - Light Blue
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Simply SouthernMen's Short Sleeve Solid Polo - Light Blue $29.99
Grey Navy Light Blue White +2
best seller
Men's Short Sleeve Solid Polo - White
Men's Short Sleeve Solid Polo - White
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Simply SouthernMen's Short Sleeve Solid Polo - White $29.99
Grey Navy Light Blue White +2
best seller
Men's Short Sleeve Solid Polo - Heathered Navy
Men's Short Sleeve Solid Polo - Heathered Navy
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Simply SouthernMen's Short Sleeve Solid Polo - Heathered Navy $29.99
Grey Navy Light Blue White +2
best seller
Men's Short Sleeve Solid Polo - Blue
Men's Short Sleeve Solid Polo - Blue
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Simply SouthernMen's Short Sleeve Solid Polo - Blue $29.99
Grey Navy Light Blue White +2
best seller
Patterned Short Sleeve Polo - Grey Camo
Patterned Short Sleeve Polo - Grey Camo
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Simply SouthernPatterned Short Sleeve Polo - Grey Camo $29.99
Grey Camo Tan Camo Eagle Golf +1
best seller
Patterned Short Sleeve Polo - Tan Camo
Patterned Short Sleeve Polo - Tan Camo
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Simply SouthernPatterned Short Sleeve Polo - Tan Camo $29.99
Grey Camo Tan Camo Eagle Golf +1
best seller
Patterned Short Sleeve Polo - Eagle
Patterned Short Sleeve Polo - Eagle
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Simply SouthernPatterned Short Sleeve Polo - Eagle $29.99
Grey Camo Tan Camo Eagle Golf +1
best seller
Patterned Short Sleeve Polo - Golf
Patterned Short Sleeve Polo - Golf
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Simply SouthernPatterned Short Sleeve Polo - Golf $29.99
Grey Camo Tan Camo Eagle Golf +1
best seller
Patterned Short Sleeve Polo - Tree Camo
Patterned Short Sleeve Polo - Tree Camo
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Simply SouthernPatterned Short Sleeve Polo - Tree Camo $29.99
Grey Camo Tan Camo Eagle Golf +1
I'd Rather Be Reading Short Sleeve T-Shirt
I'd Rather Be Reading Short Sleeve T-Shirt
I'd Rather Be Reading Short Sleeve T-Shirt
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Simply SouthernI'd Rather Be Reading Short Sleeve T-Shirt $17.99
best seller
South Carolina Bow State Short Sleeve T-Shirt
South Carolina Bow State Short Sleeve T-Shirt
South Carolina Bow State Short Sleeve T-Shirt
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Simply SouthernSouth Carolina Bow State Short Sleeve T-Shirt $17.99
best seller
Georgia Bow State Short Sleeve T-Shirt
Georgia Bow State Short Sleeve T-Shirt
Georgia Bow State Short Sleeve T-Shirt
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Simply SouthernGeorgia Bow State Short Sleeve T-Shirt $17.99
best seller
Stop For Coffee Short Sleeve T-Shirt
Stop For Coffee Short Sleeve T-Shirt
Stop For Coffee Short Sleeve T-Shirt
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Simply SouthernStop For Coffee Short Sleeve T-Shirt $17.99
Men's Weekend Shorts - Blue
Men's Weekend Shorts - Blue
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Simply SouthernMen's Weekend Shorts - Blue $34.99
Blue Grey Camel
Men's Weekend Shorts - Grey
Men's Weekend Shorts - Grey
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Simply SouthernMen's Weekend Shorts - Grey $34.99
Blue Grey Camel
Men's Weekend Shorts - Camel
Men's Weekend Shorts - Camel
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Simply SouthernMen's Weekend Shorts - Camel $34.99
Blue Grey Camel
Men's Dock Shorts - Blue
Men's Dock Shorts - Blue
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Simply SouthernMen's Dock Shorts - Blue $29.99
Blue Navy Khaki Grey
Men's Dock Shorts - Navy
Men's Dock Shorts - Navy
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Simply SouthernMen's Dock Shorts - Navy $29.99
Blue Navy Khaki Grey
Men's Dock Shorts - Khaki
Men's Dock Shorts - Khaki
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Simply SouthernMen's Dock Shorts - Khaki $29.99
Blue Navy Khaki Grey
Men's Dock Shorts - Grey
Men's Dock Shorts - Grey
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Simply SouthernMen's Dock Shorts - Grey $29.99
Blue Navy Khaki Grey
new arrival
Sunshine Sunrise Short Sleeve T-Shirt
Sunshine Sunrise Short Sleeve T-Shirt
Sunshine Sunrise Short Sleeve T-Shirt
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Simply SouthernSunshine Sunrise Short Sleeve T-Shirt $17.99
new arrival
Beach Sign Short Sleeve T-Shirt
Beach Sign Short Sleeve T-Shirt
Beach Sign Short Sleeve T-Shirt
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Simply SouthernBeach Sign Short Sleeve T-Shirt $19.99
pm exclusive
Men's Bass Dude Short Sleeve T-Shirt
Men's Bass Dude Short Sleeve T-Shirt
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Simply SouthernMen's Bass Dude Short Sleeve T-Shirt $17.99
Dogs Make It Better Short Sleeve T-Shirt
Dogs Make It Better Short Sleeve T-Shirt
Dogs Make It Better Short Sleeve T-Shirt
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Simply SouthernDogs Make It Better Short Sleeve T-Shirt $19.99
Deer Circle Short Sleeve T-Shirt
Deer Circle Short Sleeve T-Shirt
Deer Circle Short Sleeve T-Shirt
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Simply SouthernDeer Circle Short Sleeve T-Shirt $17.99
new arrival
Apparent Attitude Short Sleeve T-Shirt
Apparent Attitude Short Sleeve T-Shirt
Apparent Attitude Short Sleeve T-Shirt
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Simply SouthernApparent Attitude Short Sleeve T-Shirt $17.99
Turtle Tracking Beach Short Sleeve T-Shirt
Turtle Tracking Beach Short Sleeve T-Shirt
Turtle Tracking Beach Short Sleeve T-Shirt
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Simply SouthernTurtle Tracking Beach Short Sleeve T-Shirt $17.99
Youth Duck Dog Short Sleeve T-Shirt
Youth Duck Dog Short Sleeve T-Shirt
Youth Duck Dog Short Sleeve T-Shirt
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Simply SouthernYouth Duck Dog Short Sleeve T-Shirt $17.99
new arrival
Cowboy Smile Dog Short Sleeve T-Shirt
Cowboy Smile Dog Short Sleeve T-Shirt
Cowboy Smile Dog Short Sleeve T-Shirt
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Simply SouthernCowboy Smile Dog Short Sleeve T-Shirt $17.99
new arrival
Sandy Paws Short Sleeve T-Shirt
Sandy Paws Short Sleeve T-Shirt
Sandy Paws Short Sleeve T-Shirt
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Simply SouthernSandy Paws Short Sleeve T-Shirt $17.99
new arrival
Patch Logo Short Sleeve T-Shirt
Patch Logo Short Sleeve T-Shirt
Patch Logo Short Sleeve T-Shirt
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Simply SouthernPatch Logo Short Sleeve T-Shirt $17.99
new arrival
Salty Glow Short Sleeve T-Shirt
Salty Glow Short Sleeve T-Shirt
Salty Glow Short Sleeve T-Shirt
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Simply SouthernSalty Glow Short Sleeve T-Shirt $19.99
Let's Do Sunset Short Sleeve T-Shirt
Let's Do Sunset Short Sleeve T-Shirt
Let's Do Sunset Short Sleeve T-Shirt
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Simply SouthernLet's Do Sunset Short Sleeve T-Shirt $17.99
Hammock Dog Short Sleeve T-Shirt
Hammock Dog Short Sleeve T-Shirt
Hammock Dog Short Sleeve T-Shirt
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Simply SouthernHammock Dog Short Sleeve T-Shirt $17.99
Youth Sandy Paws Short Sleeve T-Shirt
Youth Sandy Paws Short Sleeve T-Shirt
Youth Sandy Paws Short Sleeve T-Shirt
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Simply SouthernYouth Sandy Paws Short Sleeve T-Shirt $17.99
new arrival
Simply Dogs Short Sleeve T-Shirt
Simply Dogs Short Sleeve T-Shirt
Simply Dogs Short Sleeve T-Shirt
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Simply SouthernSimply Dogs Short Sleeve T-Shirt $17.99
new arrival
Mobile Phone Waterproof Portable Case - Oyster
Mobile Phone Waterproof Portable Case - Oyster
Simply SouthernMobile Phone Waterproof Portable Case - Oyster $9.99
Oyster Pink Paisley Reef Watercolor
new arrival
Mobile Phone Waterproof Portable Case - Pink Paisley
Mobile Phone Waterproof Portable Case - Pink Paisley
Simply SouthernMobile Phone Waterproof Portable Case - Pink Paisley $9.99
Oyster Pink Paisley Reef Watercolor
new arrival
Mobile Phone Waterproof Portable Case - Reef
Mobile Phone Waterproof Portable Case - Reef
Simply SouthernMobile Phone Waterproof Portable Case - Reef $9.99
Oyster Pink Paisley Reef Watercolor
new arrival
Mobile Phone Waterproof Portable Case - Watercolor
Mobile Phone Waterproof Portable Case - Watercolor
Simply SouthernMobile Phone Waterproof Portable Case - Watercolor $9.99
Oyster Pink Paisley Reef Watercolor
Magnetic Detachable Card Holder for MagSafe Compatible Phone - Oyster
Magnetic Detachable Card Holder for MagSafe Compatible Phone - Oyster
Simply SouthernMagnetic Detachable Card Holder for MagSafe Compatible Phone - Oyster $14.99
Oyster Ribbon Reef Watercolor
Magnetic Detachable Card Holder for MagSafe Compatible Phone - Ribbon
Magnetic Detachable Card Holder for MagSafe Compatible Phone - Ribbon
Simply SouthernMagnetic Detachable Card Holder for MagSafe Compatible Phone - Ribbon $14.99
Oyster Ribbon Reef Watercolor

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