Spring Sale: Shop 50-75% Off

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New Arrivals

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Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Pleated denim romper featuring a structured silhouette, button-up front, and cinched waist.

Day+Moon Pleated Denim Romper - $49.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Chubbies polo featuring a playful design with magnolia flowers and pimento cheese sandwiches, perfect for a fun, casual look.

ChubbiesThe Pimento Cheese Polo - $59.50

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Sunflower Warmies plush heatable product, shaped like a sunflower, offering soothing warmth and comfort.

Warmies® Yellow Flower Pot Plush - $29.99

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
Black t-shirt featuring logos of all schools in the SEC (Southeastern Conference), offering a sporty and collegiate style.

SEC Social Club Short Sleeve T-Shirt - $34.99

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Three people standing on bleachers, overlooking a football field. Shop the Collegiate HQ collection for fan favorite apparel and accessories.

T-Shirts

Featured T-Shirts Brands

Busch Light beer t-shirt featuring a graphic of a lab, combining casual style with a fun, beer-themed design.

Brew City BrandBusch Dog Lake Short Sleeve T-Shirt - $29.99

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern hat featuring the text 'Hot Girls Hit Curbs' in bold lettering, with a casual and trendy design.

Simply SouthernHot Girls Hit Curbs Trucker Hat - $24.99

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Studio photo of a girl wearing a Simply Southern athleisure set, consisting of a matching top and skort, posed confidently with a neutral background.

Simply SouthernLuxe Quarter Zip Pullover - $44.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Owala 40oz Tumbler with Straw in Electric Orchid

Owala40oz Tumbler with Straw in Electric Orchid - $39.99

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Two people cheersing with Brümate can coolers, smiling and enjoying their drinks. Shop all drinkware and coolers for more options.

Sale

sale
Shamrock The Block 30oz Mega Mug

Shamrock The Block 30oz Mega Mug

$22.48 $44.95
sale
Ducks Unlimited Running Lab Short Sleeve T-Shirt

Ducks Unlimited Running Lab Short Sleeve T-Shirt

$15.00 $29.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

Close-up product shot of BIRKENSTOCK Mayari sandals, featuring a sleek design with adjustable straps and a comfortable footbed, in a neutral color.

BirkenstockWomen's Mayari Sandals in Stone - $110.00

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Product shot of the Green Magnolia polo from Local Boy Outfitters, featuring a stylish green color with a subtle magnolia print and a classic polo design. Sizes S-XXL.

Local Boy OutfittersGreen Azalea Polo - $60.00

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Product shot of Blue Oyster printed volley shorts from Local Boy Outfitters, featuring a vibrant oyster print with a comfortable elastic waistband and a relaxed fit.

Local Boy Outfitters Volley Shorts - $40.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now
Youth Collegiate Flyaway Shorts in Royal
Youth Collegiate Flyaway Shorts in Royal
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Suzette CollectionYouth Collegiate Flyaway Shorts in Royal $19.99
Kentucky Smoke Stack Foundation Short Sleeve T-Shirt
Kentucky Smoke Stack Foundation Short Sleeve T-Shirt
Kentucky Smoke Stack Foundation Short Sleeve T-Shirt
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47 BrandKentucky Smoke Stack Foundation Short Sleeve T-Shirt $35.00
UK Premier Franklin Short Sleeve T-Shirt
UK Premier Franklin Short Sleeve T-Shirt
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47 BrandUK Premier Franklin Short Sleeve T-Shirt $35.00
Lexington Retro Triangle Short Sleeve T-Shirt
Lexington Retro Triangle Short Sleeve T-Shirt
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Old RowLexington Retro Triangle Short Sleeve T-Shirt $34.00
UK School Circle Short Sleeve T-Shirt
UK School Circle Short Sleeve T-Shirt
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Summit SportswearUK School Circle Short Sleeve T-Shirt $34.99
Kentucky Ribbon Belt
Kentucky Ribbon Belt
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ZEP-PROKentucky Ribbon Belt $27.99
Kentucky Horseshoe Ribbon Belt
Kentucky Horseshoe Ribbon Belt
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ZEP-PROKentucky Horseshoe Ribbon Belt $24.99
Kentucky Embossed Belt
Kentucky Embossed Belt
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ZEP-PROKentucky Embossed Belt $39.99
UK Concho Leather Belt
UK Concho Leather Belt
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ZEP-PROUK Concho Leather Belt $44.99
3 Inch Blue UK Decal
3 Inch Blue UK Decal
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SDS Design Associates3 Inch Blue UK Decal $3.99
3 Inch UK Paw Decal
3 Inch UK Paw Decal
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SDS Design Associates3 Inch UK Paw Decal $3.99
UK Poncho
UK Poncho
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Storm Duds RaingearUK Poncho $5.99

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