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New Arrivals

What's Trending

Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Three people standing on bleachers, overlooking a football field. Shop the Collegiate HQ collection for fan favorite apparel and accessories.

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Stanley 40oz handled tumbler in Peach Whip Cabana, a pastel peach-colored stainless steel tumbler with a sturdy ergonomic handle, a clear lid, and a reusable straw.

StanleyThe 40oz Quencher H2.0 Flowstate™ Tumbler in Peach Whip Cabana - $45.00

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Woman holding a YETI Camino bag on her shoulder that is colorblock peach, orange, and yellow.

Sale

sale
Slate Hemlock Hoodie

Slate Hemlock Hoodie

$30.00 $60.00
sale
Front view of a woman wearing mid-rise, medium-wash boyfriend jeans with a relaxed fit through the hips and thighs, fading on the thighs, light whiskering at the hips, and cuffed hems. Styled with a sleeveless top and sandals, against a neutral background.

Mid Rise Boyfriend Cuff Jeans

$32.50 $64.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now
new arrival
Catch A Break Short Sleeve T-Shirt
Catch A Break Short Sleeve T-Shirt
Catch A Break Short Sleeve T-Shirt
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Vineyard VinesCatch A Break Short Sleeve T-Shirt $45.00
new arrival
Painted Redfish Short Sleeve T-Shirt
Painted Redfish Short Sleeve T-Shirt
Painted Redfish Short Sleeve T-Shirt
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Vineyard VinesPainted Redfish Short Sleeve T-Shirt $45.00
new arrival
Drift Dye Neon Vacation Mode Short Sleeve T-Shirt
Drift Dye Neon Vacation Mode Short Sleeve T-Shirt
Drift Dye Neon Vacation Mode Short Sleeve T-Shirt
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Vineyard VinesDrift Dye Neon Vacation Mode Short Sleeve T-Shirt $45.00
new arrival
Spring Break Hammock Short Sleeve T-Shirt
Spring Break Hammock Short Sleeve T-Shirt
Spring Break Hammock Short Sleeve T-Shirt
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Vineyard VinesSpring Break Hammock Short Sleeve T-Shirt $45.00
new arrival
Banana Hammock Short Sleeve T-Shirt
Banana Hammock Short Sleeve T-Shirt
Banana Hammock Short Sleeve T-Shirt
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Vineyard VinesBanana Hammock Short Sleeve T-Shirt $45.00
new arrival
Sunset Sport Fisher Short Sleeve T-Shirt in Ivory
Sunset Sport Fisher Short Sleeve T-Shirt in Ivory
Sunset Sport Fisher Short Sleeve T-Shirt in Ivory
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Vineyard VinesSunset Sport Fisher Short Sleeve T-Shirt in Ivory $45.00
new arrival
Golf Cocktail Short Sleeve T-Shirt in Aqua Haze
Golf Cocktail Short Sleeve T-Shirt in Aqua Haze
Golf Cocktail Short Sleeve T-Shirt in Aqua Haze
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Vineyard VinesGolf Cocktail Short Sleeve T-Shirt in Aqua Haze $45.00
Icon Pelican Fill Short Sleeve T-Shirt
Icon Pelican Fill Short Sleeve T-Shirt
Icon Pelican Fill Short Sleeve T-Shirt
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Vineyard VinesIcon Pelican Fill Short Sleeve T-Shirt $45.00
new arrival
Derby Painted Race Long Sleeve T-Shirt in Jake Blue
Derby Painted Race Long Sleeve T-Shirt in Jake Blue
Derby Painted Race Long Sleeve T-Shirt in Jake Blue
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Vineyard VinesDerby Painted Race Long Sleeve T-Shirt in Jake Blue $49.50
new arrival
Derby Painted Race Short Sleeve T-Shirt in White
Derby Painted Race Short Sleeve T-Shirt in White
Derby Painted Race Short Sleeve T-Shirt in White
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Vineyard VinesDerby Painted Race Short Sleeve T-Shirt in White $45.00
new arrival
Charleston Pineapple Fountain Short Sleeve T-Shirt in White
Charleston Pineapple Fountain Short Sleeve T-Shirt in White
Charleston Pineapple Fountain Short Sleeve T-Shirt in White
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Vineyard VinesCharleston Pineapple Fountain Short Sleeve T-Shirt in White $45.00
Breezy Hammock Whale Short Sleeve T-Shirt
Breezy Hammock Whale Short Sleeve T-Shirt
Breezy Hammock Whale Short Sleeve T-Shirt
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Vineyard VinesBreezy Hammock Whale Short Sleeve T-Shirt $45.00
Chappy Floral Whale Short Sleeve T-Shirt
Chappy Floral Whale Short Sleeve T-Shirt
Chappy Floral Whale Short Sleeve T-Shirt
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Vineyard VinesChappy Floral Whale Short Sleeve T-Shirt $45.00
Kentucky Derby Jockey Short Sleeve T-Shirt
Kentucky Derby Jockey Short Sleeve T-Shirt
Kentucky Derby Jockey Short Sleeve T-Shirt
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Vineyard VinesKentucky Derby Jockey Short Sleeve T-Shirt $45.00
Lighthouse Wakes Short Sleeve T-Shirt
Lighthouse Wakes Short Sleeve T-Shirt
Lighthouse Wakes Short Sleeve T-Shirt
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Vineyard VinesLighthouse Wakes Short Sleeve T-Shirt $45.00
new arrival
Charleston Bridge Short Sleeve T-Shirt in Jake Blue
Charleston Bridge Short Sleeve T-Shirt in Jake Blue
Charleston Bridge Short Sleeve T-Shirt in Jake Blue
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Vineyard VinesCharleston Bridge Short Sleeve T-Shirt in Jake Blue $45.00
Kentucky Derby Scenic Print Short-Sleeve Cabana Shirt
Kentucky Derby Scenic Print Short-Sleeve Cabana Shirt
Kentucky Derby Scenic Print Short-Sleeve Cabana Shirt
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Vineyard VinesKentucky Derby Scenic Print Short-Sleeve Cabana Shirt $89.50
new arrival
Kentucky Derby Bridle Plaid Short-Sleeve Cabana Shirt
Kentucky Derby Bridle Plaid Short-Sleeve Cabana Shirt
Kentucky Derby Bridle Plaid Short-Sleeve Cabana Shirt
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Vineyard VinesKentucky Derby Bridle Plaid Short-Sleeve Cabana Shirt $89.50
Bradley Derby Sankaty Polo - Horseshoe Micro
Bradley Derby Sankaty Polo - Horseshoe Micro
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Vineyard VinesBradley Derby Sankaty Polo - Horseshoe Micro $98.00
Horseshoe Micro Bryndle Rose
Bradley Derby Sankaty Polo - Bryndle Rose
Bradley Derby Sankaty Polo - Bryndle Rose
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Vineyard VinesBradley Derby Sankaty Polo - Bryndle Rose $98.00
Horseshoe Micro Bryndle Rose
Bradley Stripe Sankaty Polo
Bradley Stripe Sankaty Polo
Bradley Stripe Sankaty Polo
XS
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Vineyard VinesBradley Stripe Sankaty Polo $98.00
Printed Sankaty Polo In Whale Spinnaker
Printed Sankaty Polo In Whale Spinnaker
Printed Sankaty Polo In Whale Spinnaker
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Vineyard VinesPrinted Sankaty Polo In Whale Spinnaker $98.00
Bradley Tri-Color Stripe Sankaty Polo
Bradley Tri-Color Stripe Sankaty Polo
Bradley Tri-Color Stripe Sankaty Polo
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Vineyard VinesBradley Tri-Color Stripe Sankaty Polo $98.00
new arrival
Derby Whale Short Sleeve T-Shirt in Blue Blazer
Derby Whale Short Sleeve T-Shirt in Blue Blazer
Derby Whale Short Sleeve T-Shirt in Blue Blazer
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Vineyard VinesDerby Whale Short Sleeve T-Shirt in Blue Blazer $45.00
Golf Logo Short Sleeve Pocket T-Shirt
Golf Logo Short Sleeve Pocket T-Shirt
Golf Logo Short Sleeve Pocket T-Shirt
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Vineyard VinesGolf Logo Short Sleeve Pocket T-Shirt $45.00
Classic Patchwork Logo Box Short Sleeve T-Shirt
Classic Patchwork Logo Box Short Sleeve T-Shirt
Classic Patchwork Logo Box Short Sleeve T-Shirt
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Vineyard VinesClassic Patchwork Logo Box Short Sleeve T-Shirt $45.00
Bone Fishing Whale Short Sleeve T-Shirt
Bone Fishing Whale Short Sleeve T-Shirt
Bone Fishing Whale Short Sleeve T-Shirt
XS
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Vineyard VinesBone Fishing Whale Short Sleeve T-Shirt $45.00
new arrival
Derby Horse Icon Hoodie in Navy
Derby Horse Icon Hoodie in Navy
Derby Horse Icon Hoodie in Navy
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Vineyard VinesDerby Horse Icon Hoodie in Navy $148.00
Derby Corduroy 5 Panel Rope Trucker
Derby Corduroy 5 Panel Rope Trucker
Derby Corduroy 5 Panel Rope Trucker
Vineyard VinesDerby Corduroy 5 Panel Rope Trucker $39.50
Derby Icon Rope Trucker
Derby Icon Rope Trucker
Derby Icon Rope Trucker
Vineyard VinesDerby Icon Rope Trucker $39.50
Palm Tree Silhouette Short Sleeve T-Shirt
Palm Tree Silhouette Short Sleeve T-Shirt
Palm Tree Silhouette Short Sleeve T-Shirt
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Vineyard VinesPalm Tree Silhouette Short Sleeve T-Shirt $45.00
Golf Flag Short Sleeve T-Shirt
Golf Flag Short Sleeve T-Shirt
Golf Flag Short Sleeve T-Shirt
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Vineyard VinesGolf Flag Short Sleeve T-Shirt $45.00
Golf Gator Whale Short Sleeve T-Shirt in Stone
Golf Gator Whale Short Sleeve T-Shirt in Stone
Golf Gator Whale Short Sleeve T-Shirt in Stone
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Vineyard VinesGolf Gator Whale Short Sleeve T-Shirt in Stone $45.00
Custom Golf Club Sandwich Short Sleeve T-Shirt
Custom Golf Club Sandwich Short Sleeve T-Shirt
Custom Golf Club Sandwich Short Sleeve T-Shirt
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Vineyard VinesCustom Golf Club Sandwich Short Sleeve T-Shirt $45.00
Outlined Surf Logo Short Sleeve T-Shirt - Mint
Outlined Surf Logo Short Sleeve T-Shirt - Mint
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Vineyard VinesOutlined Surf Logo Short Sleeve T-Shirt - Mint $45.00
Mint Light Blue
Outlined Surf Logo Short Sleeve T-Shirt - Light Blue
Outlined Surf Logo Short Sleeve T-Shirt - Light Blue
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Vineyard VinesOutlined Surf Logo Short Sleeve T-Shirt - Light Blue $45.00
Mint Light Blue
Breezy Palms Chappy Whale Short Sleeve T-Shirt
Breezy Palms Chappy Whale Short Sleeve T-Shirt
Breezy Palms Chappy Whale Short Sleeve T-Shirt
XS
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XXXL
Vineyard VinesBreezy Palms Chappy Whale Short Sleeve T-Shirt $45.00
Palmero Polo In Tee Stripe
Palmero Polo In Tee Stripe
Palmero Polo In Tee Stripe
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Vineyard VinesPalmero Polo In Tee Stripe $98.00
Bradley Sankaty Polo In Turquoise And Hull Blue
Bradley Sankaty Polo In Turquoise And Hull Blue
Bradley Sankaty Polo In Turquoise And Hull Blue
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Vineyard VinesBradley Sankaty Polo In Turquoise And Hull Blue $98.00
Printed Sankaty Polo In Palm Tree White Cap
Printed Sankaty Polo In Palm Tree White Cap
Printed Sankaty Polo In Palm Tree White Cap
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Vineyard VinesPrinted Sankaty Polo In Palm Tree White Cap $98.00
Whale Harbor Performance Long Sleeve Shirt - White
Whale Harbor Performance Long Sleeve Shirt - White
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XXXL
Vineyard VinesWhale Harbor Performance Long Sleeve Shirt - White $65.00
White Grey
Whale Harbor Performance Long Sleeve Shirt - Grey
Whale Harbor Performance Long Sleeve Shirt - Grey
XS
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XXXL
Vineyard VinesWhale Harbor Performance Long Sleeve Shirt - Grey $65.00
White Grey
Sankaty Quarter Zip Pullover In Coastline
Sankaty Quarter Zip Pullover In Coastline
Sankaty Quarter Zip Pullover In Coastline
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Vineyard VinesSankaty Quarter Zip Pullover In Coastline $128.00
Striped Sankaty Quarter Zip Pullover In Club Blue
Striped Sankaty Quarter Zip Pullover In Club Blue
Striped Sankaty Quarter Zip Pullover In Club Blue
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Vineyard VinesStriped Sankaty Quarter Zip Pullover In Club Blue $128.00
Men's Saltwater Quarter Zip Pullover - Deep Bay
Men's Saltwater Quarter Zip Pullover - Deep Bay
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Vineyard VinesMen's Saltwater Quarter Zip Pullover - Deep Bay $118.00
Granite Jake Blue Deep Bay Jet Black +1
Men's Saltwater Quarter Zip Pullover - Jet Black
Men's Saltwater Quarter Zip Pullover - Jet Black
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Vineyard VinesMen's Saltwater Quarter Zip Pullover - Jet Black $118.00
Granite Jake Blue Deep Bay Jet Black +1
Sale
St. Jean Sankaty Polo In White Hibiscus
St. Jean Sankaty Polo In White Hibiscus
St. Jean Sankaty Polo In White Hibiscus
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Vineyard VinesSt. Jean Sankaty Polo In White Hibiscus $98.00 $110.00

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