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New Arrivals

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Palmetto Moon Exclusives

State Pride Collections

Three friends sit at the edge of a pool, smiling and enjoying drinks. The man wears a light blue Modelo beer t-shirt and colorful swim trunks, while the women wear bright swimsuits with matching cover-ups. A rustic wooden gazebo and marshland are in the background. Find similar styles in our new arrivals collection.

Women's Apparel

Women's Accessories

Women's Local Girl Volley shorts in Blush Pink. The model wearing them is holding her shirt up a bit, exposing the high waistband. She is wearing a blue shirt.

Local Girl Outfitters Women's High Waisted Volley Shorts in Blush - $35.00

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A smiling woman leans on a wooden railing while standing on a deck. She wears a navy blue short-sleeve eyelet dress, and palm trees fill the background. Find this style in our women's collection.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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Close-up of a man holding a fishing rod with a spinnerbait attached. He wears bright blue shorts with a PFG logo and a white t-shirt, standing on green grass near a body of water. Shop men's Columbia and more in our Men's collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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A smiling man carries a young child on his shoulder at the beach, both wearing matching long-sleeve white and gray camo hoodies. They are holding hands under tall palm trees with a sunny ocean backdrop.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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A fluffy Shetland Sheepdog stands on a grassy lawn wearing a blue floral-patterned bandana. The dog looks to the side with its tongue out, and trees blur in the background. Shop our pet collection in Home & Gifts.

Shop By School

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47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Three people standing on bleachers, overlooking a football field. Shop the Collegiate HQ collection for fan favorite apparel and accessories.

T-Shirts

Featured T-Shirts Brands

Old Row Circle Logo Short Sleeve T-shirt, color lagoon blue, sizes S-XXL, unisex sizing, 100% cotton. The back design features the Old Row Circle Logo in hot pink and white. The front features the Old Row Circle Logo in hot pink and white.

Old RowCircle Logo 2.0 Short Sleeve T-Shirt in Lagoon - $34.00

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Two men sit poolside on a cushioned bench with their backs facing the camera. The man on the left wears a heather gray Burlebo Outdoors t-shirt featuring an eagle graphic. The man on the right wears a light blue Local Boy Outfitters t-shirt with an American flag-themed design. A landscaped backyard with water features and greenery is visible in the background.

Simply Southern

Simply Southern Wave Blue Large Tote Bag pictured on a white background.

Simply SouthernLarge Tote Bag in Wave - $49.99

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Back view of a pink Simply Southern t-shirt featuring a stylized American flag design with white and red distressed stripes and blue hydrangea flowers in place of the stars. The text "American honey" is written above the flag, and "simply southern COLLECTION" is printed below it.

Simply SouthernAmerican Honey Short Sleeve T-Shirt - $17.99

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A woman sits by a pool with her back to the camera, wearing a light blue Simply Southern t-shirt with a colorful “Sandy Paws” design featuring a dog in a hammock. A pink tote and sandals sit nearby as she holds a rolled-up towel. Shop Simply Southern.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Patriotic Rambler 26oz Chug Bottle

YETIPatriotic Rambler 26oz Chug Bottle - $40.00

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Shop YETI'S Newest Limited Edition Color from the Patriotic Collection.

Sale

sale
Slate Hemlock Hoodie

Slate Hemlock Hoodie

$30.00 $60.00
sale
Front view of a woman wearing mid-rise, medium-wash boyfriend jeans with a relaxed fit through the hips and thighs, fading on the thighs, light whiskering at the hips, and cuffed hems. Styled with a sleeveless top and sandals, against a neutral background.

Mid Rise Boyfriend Cuff Jeans

$32.50 $64.99
Shop the Memorial Day Preview Sale to save big on your favorite brands for the Summer.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

Close-up of a smiling woman on a sandy beach wearing a white “Local Girl” hat with teal trim. She also wears a light mauve hoodie and gold hoop earrings. The ocean is blurred in the background. Shop Local Girl accessories and more.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A man and woman stand side by side on a wooden dock, both facing away from the camera. He wears a light blue “Local Boy Outfitters” t-shirt, and she wears a coral “Local Girl Outfitters” t-shirt with white shorts. A calm marsh and green trees are in the background. Shop Local Boy and Local Girl t-shirts, shorts, and more.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now

Women

Women's T-Shirts
Women's T-Shirts
Women's Bottoms
Women's Bottoms
Women's Accessories
Women's Accessories
Women's Footwear
Women's Footwear
High Rise Dark Wash Flare Jeans
High Rise Dark Wash Flare Jeans
High Rise Dark Wash Flare Jeans
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KanCan DenimHigh Rise Dark Wash Flare Jeans $64.99
Hello Howdy Aloha Short Sleeve T-Shirt
Hello Howdy Aloha Short Sleeve T-Shirt
Hello Howdy Aloha Short Sleeve T-Shirt
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Simply SouthernHello Howdy Aloha Short Sleeve T-Shirt $19.99
pm exclusive
Houston So Many Problems Short Sleeve T-Shirt
Houston So Many Problems Short Sleeve T-Shirt
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Girl Tribe Co.Houston So Many Problems Short Sleeve T-Shirt $34.99
Sunshine State Of Mind Short Sleeve T-Shirt
Sunshine State Of Mind Short Sleeve T-Shirt
Sunshine State Of Mind Short Sleeve T-Shirt
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Simply SouthernSunshine State Of Mind Short Sleeve T-Shirt $17.99
Queen Of The Rodeo Short Sleeve T-Shirt
Queen Of The Rodeo Short Sleeve T-Shirt
Queen Of The Rodeo Short Sleeve T-Shirt
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ZutterQueen Of The Rodeo Short Sleeve T-Shirt $34.99
Bow Crossbody Sling Bag
Bow Crossbody Sling Bag
Bow Crossbody Sling Bag
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KatydidBow Crossbody Sling Bag $34.99
Multi Checkered Crossbody Sling Bag
Multi Checkered Crossbody Sling Bag
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KatydidMulti Checkered Crossbody Sling Bag $34.99
Biker Shorts with Pockets
Biker Shorts with Pockets
Biker Shorts with Pockets
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Kimberly CBiker Shorts with Pockets $24.99
Tennessee State Floral Short Sleeve T-Shirt
Tennessee State Floral Short Sleeve T-Shirt
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Palmetto MoonTennessee State Floral Short Sleeve T-Shirt $17.99
Salty Goldendoodle Short Sleeve T-Shirt
Salty Goldendoodle Short Sleeve T-Shirt
Salty Goldendoodle Short Sleeve T-Shirt
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Simply SouthernSalty Goldendoodle Short Sleeve T-Shirt $19.99
Rodeo Rider Short Sleeve T-Shirt
Rodeo Rider Short Sleeve T-Shirt
Rodeo Rider Short Sleeve T-Shirt
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ZutterRodeo Rider Short Sleeve T-Shirt $34.99
One Hell Of a Mother Short Sleeve T-Shirt
One Hell Of a Mother Short Sleeve T-Shirt
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Love Bug ApparelOne Hell Of a Mother Short Sleeve T-Shirt $34.99
online exclusive
24oz Tumbler Water Bottle in Reef
24oz Tumbler Water Bottle in Reef
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Simply Southern24oz Tumbler Water Bottle in Reef $24.99
Local Girl Beach Waves Hat
Local Girl Beach Waves Hat
Local Girl Beach Waves Hat
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Local Girl OutfittersLocal Girl Beach Waves Hat $28.00
CHS Hat in Pink
CHS Hat in Pink
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RiverbedCHS Hat in Pink $30.00
Cowgirl Rope Hat
Cowgirl Rope Hat
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Whiskey Bent Hat CompanyCowgirl Rope Hat $34.00
Have A Day Rope Hat in White
Have A Day Rope Hat in White
Have A Day Rope Hat in White
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BreezyHave A Day Rope Hat in White $36.00
Surviving and Thriving Short Sleeve T-Shirt
Surviving and Thriving Short Sleeve T-Shirt
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Love Bug ApparelSurviving and Thriving Short Sleeve T-Shirt $34.99
Lions Night Cropped Short Sleeve T-Shirt
Lions Night Cropped Short Sleeve T-Shirt
Lions Night Cropped Short Sleeve T-Shirt
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ZutterLions Night Cropped Short Sleeve T-Shirt $29.99
Coors Retro Cropped Short Sleeve T-Shirt
Coors Retro Cropped Short Sleeve T-Shirt
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ChangesCoors Retro Cropped Short Sleeve T-Shirt $29.99
Kentucky Racing Short Sleeve T-Shirt - Royal Blue
Kentucky Racing Short Sleeve T-Shirt - Royal Blue
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Ash Grey
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Palmetto MoonKentucky Racing Short Sleeve T-Shirt - Royal Blue $17.99
Royal Blue Ash Grey
Kentucky Racing Short Sleeve T-Shirt - Ash Grey
Kentucky Racing Short Sleeve T-Shirt - Ash Grey
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Royal Blue
Ash Grey
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Palmetto MoonKentucky Racing Short Sleeve T-Shirt - Ash Grey $17.99
Royal Blue Ash Grey
Cherry Pajama Shorts
Cherry Pajama Shorts
Cherry Pajama Shorts
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KatydidCherry Pajama Shorts $29.99
Women's Wendy Stretch Sox in Rosette
Women's Wendy Stretch Sox in Rosette
Women's Wendy Stretch Sox in Rosette
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Hey DudeWomen's Wendy Stretch Sox in Rosette $59.99
Women's Wendy Stretch Sox in Stone White
Women's Wendy Stretch Sox in Stone White
Women's Wendy Stretch Sox in Stone White
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Hey DudeWomen's Wendy Stretch Sox in Stone White $59.99
Women's Wendy Stardust in White
Women's Wendy Stardust in White
Women's Wendy Stardust in White
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Hey DudeWomen's Wendy Stardust in White $69.99
Women's Wendy Stretch Mesh in Grey
Women's Wendy Stretch Mesh in Grey
Women's Wendy Stretch Mesh in Grey
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Hey DudeWomen's Wendy Stretch Mesh in Grey $64.99
Women's North Park Rosemary Beach Sunglasses
Women's North Park Rosemary Beach Sunglasses
Women's North Park Rosemary Beach Sunglasses
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BlendersWomen's North Park Rosemary Beach Sunglasses $49.00
Knockaround® Brooklines Sunglasses in Matte Tortoise Shell and Gold
Knockaround® Brooklines Sunglasses in Matte Tortoise Shell and Gold
Knockaround® Brooklines Sunglasses in Matte Tortoise Shell and Gold
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KnockaroundKnockaround® Brooklines Sunglasses in Matte Tortoise Shell and Gold $35.00
Knockaround® Star Spangled Torrey Pines Sunglasses
Knockaround® Star Spangled Torrey Pines Sunglasses
Knockaround® Star Spangled Torrey Pines Sunglasses
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KnockaroundKnockaround® Star Spangled Torrey Pines Sunglasses $35.00
A Series Heavenly Shine
A Series Heavenly Shine
A Series Heavenly Shine
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BlendersA Series Heavenly Shine $49.00
new arrival
Marci Modern Cropped Short Sleeve T-Shirt - Lilac
Marci Modern Cropped Short Sleeve T-Shirt - Lilac
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Lilac
Seafoam
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Southern MarshMarci Modern Cropped Short Sleeve T-Shirt - Lilac $35.00
Lilac Seafoam
new arrival
Marci Modern Cropped Short Sleeve T-Shirt - Seafoam
Marci Modern Cropped Short Sleeve T-Shirt - Seafoam
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Lilac
Seafoam
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Southern MarshMarci Modern Cropped Short Sleeve T-Shirt - Seafoam $35.00
Lilac Seafoam
Cowgirl Mama Short Sleeve T-Shirt
Cowgirl Mama Short Sleeve T-Shirt
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Love Bug ApparelCowgirl Mama Short Sleeve T-Shirt $34.99
new arrival
Mississippi State Logo Short Sleeve T-Shirt
Mississippi State Logo Short Sleeve T-Shirt
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Palmetto MoonMississippi State Logo Short Sleeve T-Shirt $34.99
Charleston Gate Short Sleeve T-Shirt
Charleston Gate Short Sleeve T-Shirt
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Palmetto MoonCharleston Gate Short Sleeve T-Shirt $17.99
Women's Sirocco Alta in Rose Pink
Women's Sirocco Alta in Rose Pink
Women's Sirocco Alta in Rose Pink
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Hey DudeWomen's Sirocco Alta in Rose Pink $79.99
Women's Sirocco Alta in Wood Ash/Lavender
Women's Sirocco Alta in Wood Ash/Lavender
Women's Sirocco Alta in Wood Ash/Lavender
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Hey DudeWomen's Sirocco Alta in Wood Ash/Lavender $79.99
Women's Boston Oiled Leather Slip On Shoes in Tobacco
Women's Boston Oiled Leather Slip On Shoes in Tobacco
Women's Boston Oiled Leather Slip On Shoes in Tobacco
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BIRKENSTOCKWomen's Boston Oiled Leather Slip On Shoes in Tobacco $150.00
Adult Classic Clog in Slate Grey
Adult Classic Clog in Slate Grey
Adult Classic Clog in Slate Grey
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M4/W6
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M11
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M13
CrocsAdult Classic Clog in Slate Grey $49.99
Adult Classic Clog in Ballerina Pink
Adult Classic Clog in Ballerina Pink
Adult Classic Clog in Ballerina Pink
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CrocsAdult Classic Clog in Ballerina Pink $49.99
Adult Classic Clog in Black
Adult Classic Clog in Black
Adult Classic Clog in Black
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CrocsAdult Classic Clog in Black $49.99
Local Girl Founder's Flag Decal in Camo & Coral
Local Girl Founder's Flag Decal in Camo & Coral
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Local Girl OutfittersLocal Girl Founder's Flag Decal in Camo & Coral $6.00
Local Girl Smoked Pink Decal
Local Girl Smoked Pink Decal
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Local Girl OutfittersLocal Girl Smoked Pink Decal $6.00
Local Girl Dog Moon Lavender Camo Decal
Local Girl Dog Moon Lavender Camo Decal
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Local Girl OutfittersLocal Girl Dog Moon Lavender Camo Decal $6.00
Blonde Lightener Hair Treatment
Blonde Lightener Hair Treatment
Blonde Lightener Hair Treatment
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Sun BumBlonde Lightener Hair Treatment $14.99
Women's Honu Sandals in Bright White and Golden Sand
Women's Honu Sandals in Bright White and Golden Sand
Women's Honu Sandals in Bright White and Golden Sand
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OluKaiWomen's Honu Sandals in Bright White and Golden Sand $100.00
Women's Uiki Sandals in Bright White and Lava Rock
Women's Uiki Sandals in Bright White and Lava Rock
Women's Uiki Sandals in Bright White and Lava Rock
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OluKaiWomen's Uiki Sandals in Bright White and Lava Rock $70.00

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