Mother's Day Giveaway: 5 Lucky Mamas Will Win a $1,000 Shopping Spree!

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Spring Sale: Shop 50-75% Off

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New Arrivals

What's Trending

Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Congratulations to the University of Florida Men's Basketball team on their NCAA Championship title! Shop now for victory t-shirts and hats!

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Stanley 40oz handled tumbler in Peach Whip Cabana, a pastel peach-colored stainless steel tumbler with a sturdy ergonomic handle, a clear lid, and a reusable straw.

StanleyThe 40oz Quencher H2.0 Flowstate™ Tumbler in Peach Whip Cabana - $45.00

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Woman holding a YETI Camino bag on her shoulder that is colorblock peach, orange, and yellow.

Sale

sale
Localflage Patch Hoodie in Olive Green

Localflage Patch Hoodie

$25.00 $50.00
sale
Women's Satin Icon Pajama Top

Women's Satin Icon Pajama Top

$15.00 $29.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now

Women

Women's T-Shirts
Women's T-Shirts
Women's Bottoms
Women's Bottoms
Women's Accessories
Women's Accessories
Women's Footwear
Women's Footwear
Women's High Waisted Volley Shorts in Eucalyptus
Women's High Waisted Volley Shorts in Eucalyptus
Women's High Waisted Volley Shorts in Eucalyptus
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Local Girl OutfittersWomen's High Waisted Volley Shorts in Eucalyptus $35.00
best seller
Stop For Coffee Short Sleeve T-Shirt
Stop For Coffee Short Sleeve T-Shirt
Stop For Coffee Short Sleeve T-Shirt
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XXL
Simply SouthernStop For Coffee Short Sleeve T-Shirt $17.99
best seller
Camo Label Short Sleeve T-Shirt in Pale Pink
Camo Label Short Sleeve T-Shirt in Pale Pink
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XXL
XXXL
Palmetto MoonCamo Label Short Sleeve T-Shirt in Pale Pink $17.99
best seller
Beach Sign Short Sleeve T-Shirt
Beach Sign Short Sleeve T-Shirt
Beach Sign Short Sleeve T-Shirt
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XXL
Simply SouthernBeach Sign Short Sleeve T-Shirt $19.99
new arrival
Wranglin' Feral Children Short Sleeve T-Shirt
Wranglin' Feral Children Short Sleeve T-Shirt
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XXL
Love Bug ApparelWranglin' Feral Children Short Sleeve T-Shirt $34.99
Deer Hunt Check Short Sleeve T-Shirt
Deer Hunt Check Short Sleeve T-Shirt
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XXL
Dash ForwardDeer Hunt Check Short Sleeve T-Shirt $34.99
Deer Circle Short Sleeve T-Shirt
Deer Circle Short Sleeve T-Shirt
Deer Circle Short Sleeve T-Shirt
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XXL
Simply SouthernDeer Circle Short Sleeve T-Shirt $17.99
Multi Bows Short Sleeve T-Shirt
Multi Bows Short Sleeve T-Shirt
Multi Bows Short Sleeve T-Shirt
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ZutterMulti Bows Short Sleeve T-Shirt $34.99
best seller
Local Girl Sunset Short Sleeve T-Shirt
Local Girl Sunset Short Sleeve T-Shirt
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XXL
Local Girl OutfittersLocal Girl Sunset Short Sleeve T-Shirt $30.00
new arrival
Seamed Barrel Jeans in White
Seamed Barrel Jeans in White
Seamed Barrel Jeans in White
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Just BlackSeamed Barrel Jeans in White $98.00
The Arla High Rise Frayed Straight Jeans
The Arla High Rise Frayed Straight Jeans
The Arla High Rise Frayed Straight Jeans
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KanCan DenimThe Arla High Rise Frayed Straight Jeans $64.99
new arrival
High Rise Tie Waist Barrel Jeans
High Rise Tie Waist Barrel Jeans
High Rise Tie Waist Barrel Jeans
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SaigeHigh Rise Tie Waist Barrel Jeans $69.99
Shark Bite Skinny Jeans
Shark Bite Skinny Jeans
Shark Bite Skinny Jeans
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Judy BlueShark Bite Skinny Jeans $64.99
new arrival
Pink Bow Camo Lightweight Crewneck
Pink Bow Camo Lightweight Crewneck
Pink Bow Camo Lightweight Crewneck
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XXL
Kaxi Co.Pink Bow Camo Lightweight Crewneck $39.99
pm exclusive
Local Girl Camo Arch Crewneck Sweatshirt - Blue
Local Girl Camo Arch Crewneck Sweatshirt - Blue
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L
XL
XXL
Local Girl OutfittersLocal Girl Camo Arch Crewneck Sweatshirt - Blue $45.00
Blue Vanilla Blush Pink Lavender
pm exclusive
Local Girl Camo Arch Crewneck Sweatshirt - Vanilla
Local Girl Camo Arch Crewneck Sweatshirt - Vanilla
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L
XL
XXL
Local Girl OutfittersLocal Girl Camo Arch Crewneck Sweatshirt - Vanilla $45.00
Blue Vanilla Blush Pink Lavender
pm exclusive
Local Girl Camo Arch Crewneck Sweatshirt - Blush Pink
Local Girl Camo Arch Crewneck Sweatshirt - Blush Pink
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L
XL
XXL
Local Girl OutfittersLocal Girl Camo Arch Crewneck Sweatshirt - Blush Pink $45.00
Blue Vanilla Blush Pink Lavender
pm exclusive
Local Girl Camo Arch Crewneck Sweatshirt - Lavender
Local Girl Camo Arch Crewneck Sweatshirt - Lavender
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L
XL
XXL
Local Girl OutfittersLocal Girl Camo Arch Crewneck Sweatshirt - Lavender $45.00
Blue Vanilla Blush Pink Lavender
pm exclusive
Local Girl Founder's Flag Hoodie - Sky
Local Girl Founder's Flag Hoodie - Sky
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XXL
Local Girl OutfittersLocal Girl Founder's Flag Hoodie - Sky $50.00
Sky Peppermint White
pm exclusive
Local Girl Founder's Flag Hoodie - Peppermint
Local Girl Founder's Flag Hoodie - Peppermint
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L
XL
XXL
Local Girl OutfittersLocal Girl Founder's Flag Hoodie - Peppermint $50.00
Sky Peppermint White
pm exclusive
Local Girl Founder's Flag Hoodie - White
Local Girl Founder's Flag Hoodie - White
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XXL
Local Girl OutfittersLocal Girl Founder's Flag Hoodie - White $50.00
Sky Peppermint White
new arrival
Orange Bow Camo Lightweight Crewneck
Orange Bow Camo Lightweight Crewneck
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XXL
Kaxi Co.Orange Bow Camo Lightweight Crewneck $39.99
Tulip Fields Pajama Button Up Shirt
Tulip Fields Pajama Button Up Shirt
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XL
The Royal StandardTulip Fields Pajama Button Up Shirt $21.99
Tulip Fields Pajama Shorts
Tulip Fields Pajama Shorts
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The Royal StandardTulip Fields Pajama Shorts $19.99
Strawberry Pajama Top
Strawberry Pajama Top
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KatydidStrawberry Pajama Top $29.99
Tulip Fields Pajama Pants
Tulip Fields Pajama Pants
XS
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The Royal StandardTulip Fields Pajama Pants $21.99
Tropical Leaf Turtle Short Sleeve T-Shirt
Tropical Leaf Turtle Short Sleeve T-Shirt
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XL
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XXXL
Palmetto MoonTropical Leaf Turtle Short Sleeve T-Shirt $17.99
Mahi Tail 08 Short Sleeve T-Shirt
Mahi Tail 08 Short Sleeve T-Shirt
Mahi Tail 08 Short Sleeve T-Shirt
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XXXL
Southern MarshMahi Tail 08 Short Sleeve T-Shirt $35.00
pm exclusive
Yee'd Last Haw Short Sleeve T-Shirt
Yee'd Last Haw Short Sleeve T-Shirt
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Girl Tribe Co.Yee'd Last Haw Short Sleeve T-Shirt $34.99
Howdy Hat Patch Short Sleeve T-Shirt
Howdy Hat Patch Short Sleeve T-Shirt
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Dash ForwardHowdy Hat Patch Short Sleeve T-Shirt $34.99
Short Sleeve Ribbed V-Neck Babydoll Top in Hot Pink
Short Sleeve Ribbed V-Neck Babydoll Top in Hot Pink
Short Sleeve Ribbed V-Neck Babydoll Top in Hot Pink
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top in Hot Pink $29.99
new arrival
Short Sleeve Ribbed V-Neck Babydoll Top - Mint
Short Sleeve Ribbed V-Neck Babydoll Top - Mint
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top - Mint $29.99
Mint Lavender Eggshell
new arrival
Short Sleeve Ribbed V-Neck Babydoll Top - Lavender
Short Sleeve Ribbed V-Neck Babydoll Top - Lavender
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XL
Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top - Lavender $29.99
Mint Lavender Eggshell
new arrival
Short Sleeve Ribbed V-Neck Babydoll Top - Eggshell
Short Sleeve Ribbed V-Neck Babydoll Top - Eggshell
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top - Eggshell $29.99
Mint Lavender Eggshell
new arrival
Babydoll Seam Short Sleeve Top - Green
Babydoll Seam Short Sleeve Top - Green
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Very JBabydoll Seam Short Sleeve Top - Green $29.99
Green Coral Pink
new arrival
Babydoll Seam Short Sleeve Top - Coral
Babydoll Seam Short Sleeve Top - Coral
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Very JBabydoll Seam Short Sleeve Top - Coral $29.99
Green Coral Pink
new arrival
Babydoll Seam Short Sleeve Top - Pink
Babydoll Seam Short Sleeve Top - Pink
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Very JBabydoll Seam Short Sleeve Top - Pink $29.99
Green Coral Pink
One Pocket Crop Tee - Sage
One Pocket Crop Tee - Sage
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Jolie ClothingOne Pocket Crop Tee - Sage $24.99
Sage Denim Black Hot Pink +1
One Pocket Crop Tee - Denim
One Pocket Crop Tee - Denim
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XL
Jolie ClothingOne Pocket Crop Tee - Denim $24.99
Sage Denim Black Hot Pink +1
One Pocket Crop Tee - Black
One Pocket Crop Tee - Black
XS
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XL
Jolie ClothingOne Pocket Crop Tee - Black $24.99
Sage Denim Black Hot Pink +1
One Pocket Crop Tee - Hot Pink
One Pocket Crop Tee - Hot Pink
XS
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L
XL
Jolie ClothingOne Pocket Crop Tee - Hot Pink $24.99
Sage Denim Black Hot Pink +1
One Pocket Crop Tee - White
One Pocket Crop Tee - White
XS
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M
L
XL
Jolie ClothingOne Pocket Crop Tee - White $24.99
Sage Denim Black Hot Pink +1
Luxe Quarter Zip Pullover - Coral
Luxe Quarter Zip Pullover - Coral
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XXL
Simply SouthernLuxe Quarter Zip Pullover - Coral $44.99
Coral Powder Seafoam White
Luxe Quarter Zip Pullover - Powder
Luxe Quarter Zip Pullover - Powder
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XL
XXL
Simply SouthernLuxe Quarter Zip Pullover - Powder $44.99
Coral Powder Seafoam White
Luxe Quarter Zip Pullover - Seafoam
Luxe Quarter Zip Pullover - Seafoam
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XL
XXL
Simply SouthernLuxe Quarter Zip Pullover - Seafoam $44.99
Coral Powder Seafoam White
Luxe Quarter Zip Pullover - White
Luxe Quarter Zip Pullover - White
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L
XL
XXL
Simply SouthernLuxe Quarter Zip Pullover - White $44.99
Coral Powder Seafoam White
Local Girl Localflage License Plate
Local Girl Localflage License Plate
Local Girl OutfittersLocal Girl Localflage License Plate $15.00
Double Strap Buckle Platform Sandal in Beige
Double Strap Buckle Platform Sandal in Beige
Double Strap Buckle Platform Sandal in Beige
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Simply SouthernDouble Strap Buckle Platform Sandal in Beige $39.99

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