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New Arrivals

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Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Three people standing on bleachers, overlooking a football field. Shop the Collegiate HQ collection for fan favorite apparel and accessories.

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Patriotic Rambler 26oz Chug Bottle

YETIPatriotic Rambler 26oz Chug Bottle - $40.00

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Shop YETI'S Newest Limited Edition Color from the Patriotic Collection.

Sale

sale
Slate Hemlock Hoodie

Slate Hemlock Hoodie

$30.00 $60.00
sale
Front view of a woman wearing mid-rise, medium-wash boyfriend jeans with a relaxed fit through the hips and thighs, fading on the thighs, light whiskering at the hips, and cuffed hems. Styled with a sleeveless top and sandals, against a neutral background.

Mid Rise Boyfriend Cuff Jeans

$32.50 $64.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now

Women

Women's T-Shirts
Women's T-Shirts
Women's Bottoms
Women's Bottoms
Women's Accessories
Women's Accessories
Women's Footwear
Women's Footwear
best seller
Cow Moon Palm Short Sleeve T-Shirt
Cow Moon Palm Short Sleeve T-Shirt
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Palmetto MoonCow Moon Palm Short Sleeve T-Shirt $17.99
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Women's Volley Shorts in Localflage Coast
Women's Volley Shorts in Localflage Coast
Women's Volley Shorts in Localflage Coast
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Local Girl OutfittersWomen's Volley Shorts in Localflage Coast $35.00
V Waist Lounge Shorts - Black
V Waist Lounge Shorts - Black
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Oat
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Jolie ClothingV Waist Lounge Shorts - Black $29.99
Black Grey Oat Storm
V Waist Lounge Shorts - Grey
V Waist Lounge Shorts - Grey
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Jolie ClothingV Waist Lounge Shorts - Grey $29.99
Black Grey Oat Storm
V Waist Lounge Shorts - Oat
V Waist Lounge Shorts - Oat
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Jolie ClothingV Waist Lounge Shorts - Oat $29.99
Black Grey Oat Storm
V Waist Lounge Shorts - Storm
V Waist Lounge Shorts - Storm
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Jolie ClothingV Waist Lounge Shorts - Storm $29.99
Black Grey Oat Storm
Orange Bow Camo Shorts
Orange Bow Camo Shorts
Orange Bow Camo Shorts
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Kaxi Co.Orange Bow Camo Shorts $39.99
FP Movement Get Your Flirt On Shorts In Hibiscus
FP Movement Get Your Flirt On Shorts In Hibiscus
FP Movement Get Your Flirt On Shorts In Hibiscus
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FP MovementFP Movement Get Your Flirt On Shorts In Hibiscus $40.00
best seller
South Carolina Bow State Short Sleeve T-Shirt
South Carolina Bow State Short Sleeve T-Shirt
South Carolina Bow State Short Sleeve T-Shirt
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Simply SouthernSouth Carolina Bow State Short Sleeve T-Shirt $17.99
new arrival
Apparent Attitude Short Sleeve T-Shirt
Apparent Attitude Short Sleeve T-Shirt
Apparent Attitude Short Sleeve T-Shirt
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Simply SouthernApparent Attitude Short Sleeve T-Shirt $17.99
best seller
Stop For Coffee Short Sleeve T-Shirt
Stop For Coffee Short Sleeve T-Shirt
Stop For Coffee Short Sleeve T-Shirt
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Simply SouthernStop For Coffee Short Sleeve T-Shirt $17.99
new arrival
Camo Bow Short Sleeve T-Shirt
Camo Bow Short Sleeve T-Shirt
Camo Bow Short Sleeve T-Shirt
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Simply SouthernCamo Bow Short Sleeve T-Shirt $17.99
FP Movement Hot Shot Mini Dress in Pistachio
FP Movement Hot Shot Mini Dress in Pistachio
FP Movement Hot Shot Mini Dress in Pistachio
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FP MovementFP Movement Hot Shot Mini Dress in Pistachio $60.00
new arrival
FP Movement Hot Shot Mini Dress in Pastel Peach
FP Movement Hot Shot Mini Dress in Pastel Peach
FP Movement Hot Shot Mini Dress in Pastel Peach
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FP MovementFP Movement Hot Shot Mini Dress in Pastel Peach $60.00
FP Movement Hot Shot Mini Dress in Mocha
FP Movement Hot Shot Mini Dress in Mocha
FP Movement Hot Shot Mini Dress in Mocha
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FP MovementFP Movement Hot Shot Mini Dress in Mocha $60.00
FP Movement Hot Shot Mini Dress in Blueberry
FP Movement Hot Shot Mini Dress in Blueberry
FP Movement Hot Shot Mini Dress in Blueberry
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FP MovementFP Movement Hot Shot Mini Dress in Blueberry $60.00
Women's Arizona Leather Big Buckle Sandals in Sandcastle
Women's Arizona Leather Big Buckle Sandals in Sandcastle
Women's Arizona Leather Big Buckle Sandals in Sandcastle
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BIRKENSTOCKWomen's Arizona Leather Big Buckle Sandals in Sandcastle $170.00
Women's Arizona Leather Big Buckle Sandals in Cognac
Women's Arizona Leather Big Buckle Sandals in Cognac
Women's Arizona Leather Big Buckle Sandals in Cognac
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BIRKENSTOCKWomen's Arizona Leather Big Buckle Sandals in Cognac $170.00
Women's Arizona Oiled Leather Big Buckle Sandals in Cognac
Women's Arizona Oiled Leather Big Buckle Sandals in Cognac
Women's Arizona Oiled Leather Big Buckle Sandals in Cognac
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BIRKENSTOCKWomen's Arizona Oiled Leather Big Buckle Sandals in Cognac $170.00
Arizona Eva Sandals in Sage
Arizona Eva Sandals in Sage
Arizona Eva Sandals in Sage
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BIRKENSTOCKArizona Eva Sandals in Sage $49.95
Pink Pony Club Short Sleeve T-Shirt
Pink Pony Club Short Sleeve T-Shirt
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Love Bug ApparelPink Pony Club Short Sleeve T-Shirt $34.99
new arrival
Derby Painted Race Short Sleeve T-Shirt in White
Derby Painted Race Short Sleeve T-Shirt in White
Derby Painted Race Short Sleeve T-Shirt in White
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Vineyard VinesDerby Painted Race Short Sleeve T-Shirt in White $45.00
Going For The I Have Kids Look Short Sleeve T-Shirt
Going For The I Have Kids Look Short Sleeve T-Shirt
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Dash ForwardGoing For The I Have Kids Look Short Sleeve T-Shirt $34.99
Neon Moon Short Sleeve T-Shirt
Neon Moon Short Sleeve T-Shirt
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Palmetto MoonNeon Moon Short Sleeve T-Shirt $17.99
new arrival
V-Neck Smocked Waist Dress - Mint
V-Neck Smocked Waist Dress - Mint
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Mint
Pink
Kiwi
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Blu PepperV-Neck Smocked Waist Dress - Mint $39.99
Mint Pink Kiwi
new arrival
V-Neck Smocked Waist Dress - Pink
V-Neck Smocked Waist Dress - Pink
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Mint
Pink
Kiwi
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Blu PepperV-Neck Smocked Waist Dress - Pink $39.99
Mint Pink Kiwi
new arrival
V-Neck Smocked Waist Dress - Kiwi
V-Neck Smocked Waist Dress - Kiwi
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Mint
Pink
Kiwi
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Blu PepperV-Neck Smocked Waist Dress - Kiwi $39.99
Mint Pink Kiwi
Button-Up Floral Dress - Blush
Button-Up Floral Dress - Blush
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Blush
Blue
Natural
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Very JButton-Up Floral Dress - Blush $44.99
Blush Blue Natural
Button-Up Floral Dress - Blue
Button-Up Floral Dress - Blue
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Blush
Blue
Natural
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Very JButton-Up Floral Dress - Blue $44.99
Blush Blue Natural
Button-Up Floral Dress - Natural
Button-Up Floral Dress - Natural
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Blush
Blue
Natural
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Very JButton-Up Floral Dress - Natural $44.99
Blush Blue Natural
new arrival
Blue Floral Smocked Hi-Low Maxi Dress
Blue Floral Smocked Hi-Low Maxi Dress
Blue Floral Smocked Hi-Low Maxi Dress
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AngieBlue Floral Smocked Hi-Low Maxi Dress $49.99
new arrival
Blue and Orange Floral Keyhole Maxi Dress
Blue and Orange Floral Keyhole Maxi Dress
Blue and Orange Floral Keyhole Maxi Dress
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AngieBlue and Orange Floral Keyhole Maxi Dress $49.99
Puff Free Bird Short Sleeve T-Shirt
Puff Free Bird Short Sleeve T-Shirt
Puff Free Bird Short Sleeve T-Shirt
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ZutterPuff Free Bird Short Sleeve T-Shirt $34.99
Just Peachy Short Sleeve T-Shirt
Just Peachy Short Sleeve T-Shirt
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Palmetto MoonJust Peachy Short Sleeve T-Shirt $17.99
Trademark Short Sleeve T-Shirt - Audubon Tan
Trademark Short Sleeve T-Shirt - Audubon Tan
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Audubon Tan
Silver
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Southern MarshTrademark Short Sleeve T-Shirt - Audubon Tan $35.00
Audubon Tan Silver
Trademark Short Sleeve T-Shirt - Silver
Trademark Short Sleeve T-Shirt - Silver
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Audubon Tan
Silver
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Southern MarshTrademark Short Sleeve T-Shirt - Silver $35.00
Audubon Tan Silver
Old School Camo Bow Short Sleeve T-Shirt
Old School Camo Bow Short Sleeve T-Shirt
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Dash ForwardOld School Camo Bow Short Sleeve T-Shirt $34.99
new arrival
Color Kick Flare Jeans - Mint
Color Kick Flare Jeans - Mint
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Saige by Special AColor Kick Flare Jeans - Mint $64.99
Mint Pink Yellow
new arrival
Color Kick Flare Jeans - Pink
Color Kick Flare Jeans - Pink
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Mint
Pink
Yellow
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Saige by Special AColor Kick Flare Jeans - Pink $64.99
Mint Pink Yellow
new arrival
Color Kick Flare Jeans - Yellow
Color Kick Flare Jeans - Yellow
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Mint
Pink
Yellow
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Saige by Special AColor Kick Flare Jeans - Yellow $64.99
Mint Pink Yellow
The Lys Distressed Skinny Jean
The Lys Distressed Skinny Jean
The Lys Distressed Skinny Jean
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KanCan DenimThe Lys Distressed Skinny Jean $54.99
Shark Bite Skinny Jeans
Shark Bite Skinny Jeans
Shark Bite Skinny Jeans
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Judy BlueShark Bite Skinny Jeans $64.99
new arrival
Medium Wash Seamed Barrel Jeans
Medium Wash Seamed Barrel Jeans
Medium Wash Seamed Barrel Jeans
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Just BlackMedium Wash Seamed Barrel Jeans $98.00
Breezy Hammock Whale Short Sleeve T-Shirt
Breezy Hammock Whale Short Sleeve T-Shirt
Breezy Hammock Whale Short Sleeve T-Shirt
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Vineyard VinesBreezy Hammock Whale Short Sleeve T-Shirt $45.00
Multi Bows Short Sleeve T-Shirt
Multi Bows Short Sleeve T-Shirt
Multi Bows Short Sleeve T-Shirt
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ZutterMulti Bows Short Sleeve T-Shirt $34.99
new arrival
Cowboy Smile Dog Short Sleeve T-Shirt
Cowboy Smile Dog Short Sleeve T-Shirt
Cowboy Smile Dog Short Sleeve T-Shirt
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Simply SouthernCowboy Smile Dog Short Sleeve T-Shirt $17.99
new arrival
Patch Logo Short Sleeve T-Shirt
Patch Logo Short Sleeve T-Shirt
Patch Logo Short Sleeve T-Shirt
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Simply SouthernPatch Logo Short Sleeve T-Shirt $17.99
Tulip Fields Pajama Button Up Shirt
Tulip Fields Pajama Button Up Shirt
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The Royal StandardTulip Fields Pajama Button Up Shirt $21.99

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