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New Arrivals

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Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

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47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Three people standing on bleachers, overlooking a football field. Shop the Collegiate HQ collection for fan favorite apparel and accessories.

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Patriotic Rambler 26oz Chug Bottle

YETIPatriotic Rambler 26oz Chug Bottle - $40.00

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Shop YETI'S Newest Limited Edition Color from the Patriotic Collection.

Sale

sale
Slate Hemlock Hoodie

Slate Hemlock Hoodie

$30.00 $60.00
sale
Front view of a woman wearing mid-rise, medium-wash boyfriend jeans with a relaxed fit through the hips and thighs, fading on the thighs, light whiskering at the hips, and cuffed hems. Styled with a sleeveless top and sandals, against a neutral background.

Mid Rise Boyfriend Cuff Jeans

$32.50 $64.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

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Pajamas For the Family

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Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now
Retro High Rise Acid Wash Distressed Denim Shorts
Retro High Rise Acid Wash Distressed Denim Shorts
Retro High Rise Acid Wash Distressed Denim Shorts
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KanCan DenimRetro High Rise Acid Wash Distressed Denim Shorts $44.99
Shark Bite Skinny Jeans
Shark Bite Skinny Jeans
Shark Bite Skinny Jeans
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Judy BlueShark Bite Skinny Jeans $64.99
Luxe Quarter Zip Pullover - Coral
Luxe Quarter Zip Pullover - Coral
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Simply SouthernLuxe Quarter Zip Pullover - Coral $44.99
Coral Powder Seafoam White
Luxe Quarter Zip Pullover - Powder
Luxe Quarter Zip Pullover - Powder
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Simply SouthernLuxe Quarter Zip Pullover - Powder $44.99
Coral Powder Seafoam White
Luxe Quarter Zip Pullover - Seafoam
Luxe Quarter Zip Pullover - Seafoam
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Simply SouthernLuxe Quarter Zip Pullover - Seafoam $44.99
Coral Powder Seafoam White
Luxe Quarter Zip Pullover - White
Luxe Quarter Zip Pullover - White
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Simply SouthernLuxe Quarter Zip Pullover - White $44.99
Coral Powder Seafoam White
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Short Sleeve Ribbed V-Neck Babydoll Top - Mint
Short Sleeve Ribbed V-Neck Babydoll Top - Mint
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Lavender
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top - Mint $29.99
Mint Lavender Eggshell
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Short Sleeve Ribbed V-Neck Babydoll Top - Lavender
Short Sleeve Ribbed V-Neck Babydoll Top - Lavender
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top - Lavender $29.99
Mint Lavender Eggshell
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Short Sleeve Ribbed V-Neck Babydoll Top - Eggshell
Short Sleeve Ribbed V-Neck Babydoll Top - Eggshell
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top - Eggshell $29.99
Mint Lavender Eggshell
Passenger Princess Short Sleeve T-Shirt
Passenger Princess Short Sleeve T-Shirt
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Dash ForwardPassenger Princess Short Sleeve T-Shirt $34.99
Euro Floral Dress - Blush
Euro Floral Dress - Blush
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Very JEuro Floral Dress - Blush $44.99
Blush Sky Taupe Green +1
Euro Floral Dress - Sky
Euro Floral Dress - Sky
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Very JEuro Floral Dress - Sky $44.99
Blush Sky Taupe Green +1
Euro Floral Dress - Taupe
Euro Floral Dress - Taupe
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Very JEuro Floral Dress - Taupe $44.99
Blush Sky Taupe Green +1
Euro Floral Dress - Green
Euro Floral Dress - Green
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Very JEuro Floral Dress - Green $44.99
Blush Sky Taupe Green +1
Euro Floral Dress - White
Euro Floral Dress - White
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Very JEuro Floral Dress - White $44.99
Blush Sky Taupe Green +1
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Tiered Dress with Adjustable Bow Tie Straps - Black
Tiered Dress with Adjustable Bow Tie Straps - Black
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Coral
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Double ZeroTiered Dress with Adjustable Bow Tie Straps - Black $39.99
Black Pink Coral
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Tiered Dress with Adjustable Bow Tie Straps - Pink
Tiered Dress with Adjustable Bow Tie Straps - Pink
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Coral
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Double ZeroTiered Dress with Adjustable Bow Tie Straps - Pink $39.99
Black Pink Coral
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Tiered Dress with Adjustable Bow Tie Straps - Coral
Tiered Dress with Adjustable Bow Tie Straps - Coral
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Coral
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Double ZeroTiered Dress with Adjustable Bow Tie Straps - Coral $39.99
Black Pink Coral
FP Movement Hot Shot Mini Dress in Pistachio
FP Movement Hot Shot Mini Dress in Pistachio
FP Movement Hot Shot Mini Dress in Pistachio
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FP MovementFP Movement Hot Shot Mini Dress in Pistachio $60.00
FP Movement Hot Shot Mini Dress in Mocha
FP Movement Hot Shot Mini Dress in Mocha
FP Movement Hot Shot Mini Dress in Mocha
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FP MovementFP Movement Hot Shot Mini Dress in Mocha $60.00
The Rachel Shorts
The Rachel Shorts
The Rachel Shorts
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KanCan DenimThe Rachel Shorts $39.99
Luxe Skort - Coral
Luxe Skort - Coral
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Simply SouthernLuxe Skort - Coral $39.99
Coral Powder Seafoam White
Luxe Skort - Powder
Luxe Skort - Powder
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Simply SouthernLuxe Skort - Powder $39.99
Coral Powder Seafoam White
Luxe Skort - Seafoam
Luxe Skort - Seafoam
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Simply SouthernLuxe Skort - Seafoam $39.99
Coral Powder Seafoam White
Luxe Skort - White
Luxe Skort - White
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Simply SouthernLuxe Skort - White $39.99
Coral Powder Seafoam White
Button-Up Floral Dress - Blush
Button-Up Floral Dress - Blush
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Natural
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Very JButton-Up Floral Dress - Blush $44.99
Blush Blue Natural
Button-Up Floral Dress - Blue
Button-Up Floral Dress - Blue
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Blue
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Very JButton-Up Floral Dress - Blue $44.99
Blush Blue Natural
Button-Up Floral Dress - Natural
Button-Up Floral Dress - Natural
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Blue
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Very JButton-Up Floral Dress - Natural $44.99
Blush Blue Natural
The Arla High Rise Frayed Straight Jeans
The Arla High Rise Frayed Straight Jeans
The Arla High Rise Frayed Straight Jeans
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KanCan DenimThe Arla High Rise Frayed Straight Jeans $64.99
Pleated Denim Romper - Lilac
Pleated Denim Romper - Lilac
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Pink
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Day+MoonPleated Denim Romper - Lilac $49.99
Lilac Pink
Pleated Denim Romper - Pink
Pleated Denim Romper - Pink
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Pink
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Day+MoonPleated Denim Romper - Pink $49.99
Lilac Pink
Sleeveless Tiered Ruffle Dress - White
Sleeveless Tiered Ruffle Dress - White
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Navy
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LavilaSleeveless Tiered Ruffle Dress - White $34.99
White Navy Pink Straw +1
Sleeveless Tiered Ruffle Dress - Navy
Sleeveless Tiered Ruffle Dress - Navy
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LavilaSleeveless Tiered Ruffle Dress - Navy $34.99
White Navy Pink Straw +1
Sleeveless Tiered Ruffle Dress - Pink
Sleeveless Tiered Ruffle Dress - Pink
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LavilaSleeveless Tiered Ruffle Dress - Pink $34.99
White Navy Pink Straw +1
Sleeveless Tiered Ruffle Dress - Straw
Sleeveless Tiered Ruffle Dress - Straw
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LavilaSleeveless Tiered Ruffle Dress - Straw $34.99
White Navy Pink Straw +1
Sleeveless Tiered Ruffle Dress - Teal
Sleeveless Tiered Ruffle Dress - Teal
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LavilaSleeveless Tiered Ruffle Dress - Teal $34.99
White Navy Pink Straw +1
Boning Active Dress with Shorts - Black
Boning Active Dress with Shorts - Black
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Kimberly CBoning Active Dress with Shorts - Black $44.99
Black Blue Cream Pink
Boning Active Dress with Shorts - Blue
Boning Active Dress with Shorts - Blue
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Kimberly CBoning Active Dress with Shorts - Blue $44.99
Black Blue Cream Pink
Boning Active Dress with Shorts - Cream
Boning Active Dress with Shorts - Cream
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Kimberly CBoning Active Dress with Shorts - Cream $44.99
Black Blue Cream Pink
FP Movement Hot Shot Mini Dress in Blueberry
FP Movement Hot Shot Mini Dress in Blueberry
FP Movement Hot Shot Mini Dress in Blueberry
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FP MovementFP Movement Hot Shot Mini Dress in Blueberry $60.00
Spaghetti Strap Floral Print Mini Dress - Green
Spaghetti Strap Floral Print Mini Dress - Green
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Blue
Green
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Blu PepperSpaghetti Strap Floral Print Mini Dress - Green $39.99
Blue Green
new arrival
Seamed Barrel Jeans in White
Seamed Barrel Jeans in White
Seamed Barrel Jeans in White
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Just BlackSeamed Barrel Jeans in White $98.00
The Lys Distressed Skinny Jean
The Lys Distressed Skinny Jean
The Lys Distressed Skinny Jean
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KanCan DenimThe Lys Distressed Skinny Jean $54.99
Judy Blue Dark Bootcut Jeans
Judy Blue Dark Bootcut Jeans
Judy Blue Dark Bootcut Jeans
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Judy BlueJudy Blue Dark Bootcut Jeans $64.99
Babydoll Seam Short Sleeve Top - Green
Babydoll Seam Short Sleeve Top - Green
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Green
Coral
Pink
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Very JBabydoll Seam Short Sleeve Top - Green $29.99
Green Coral Pink
Babydoll Seam Short Sleeve Top - Coral
Babydoll Seam Short Sleeve Top - Coral
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Green
Coral
Pink
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Very JBabydoll Seam Short Sleeve Top - Coral $29.99
Green Coral Pink
Babydoll Seam Short Sleeve Top - Pink
Babydoll Seam Short Sleeve Top - Pink
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Green
Coral
Pink
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Very JBabydoll Seam Short Sleeve Top - Pink $29.99
Green Coral Pink
The High Rise Mom Shorts
The High Rise Mom Shorts
The High Rise Mom Shorts
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KanCan DenimThe High Rise Mom Shorts $44.99

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