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New Arrivals

What's Trending

Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Three people standing on bleachers, overlooking a football field. Shop the Collegiate HQ collection for fan favorite apparel and accessories.

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Stanley 40oz handled tumbler in Peach Whip Cabana, a pastel peach-colored stainless steel tumbler with a sturdy ergonomic handle, a clear lid, and a reusable straw.

StanleyThe 40oz Quencher H2.0 Flowstate™ Tumbler in Peach Whip Cabana - $45.00

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Woman holding a YETI Camino bag on her shoulder that is colorblock peach, orange, and yellow.

Sale

sale
Slate Hemlock Hoodie

Slate Hemlock Hoodie

$30.00 $60.00
sale
Front view of a woman wearing mid-rise, medium-wash boyfriend jeans with a relaxed fit through the hips and thighs, fading on the thighs, light whiskering at the hips, and cuffed hems. Styled with a sleeveless top and sandals, against a neutral background.

Mid Rise Boyfriend Cuff Jeans

$32.50 $64.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now
Aloha Hello Howdy Trucker Hat
Aloha Hello Howdy Trucker Hat
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Simply SouthernAloha Hello Howdy Trucker Hat $24.99
Salty Embroidered Trucker Hat
Salty Embroidered Trucker Hat
Salty Embroidered Trucker Hat
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David and YoungSalty Embroidered Trucker Hat $24.99
new arrival
Cowgirl Rope Hat
Cowgirl Rope Hat
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Whiskey Bent Hat CompanyCowgirl Rope Hat $34.00
Local Girl Cocktail Club Rope Hat
Local Girl Cocktail Club Rope Hat
Local Girl Cocktail Club Rope Hat
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Local Girl OutfittersLocal Girl Cocktail Club Rope Hat $28.00
Lake Days Trucker Hat
Lake Days Trucker Hat
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Simply SouthernLake Days Trucker Hat $24.99
Beach Babe Trucker Hat
Beach Babe Trucker Hat
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Simply SouthernBeach Babe Trucker Hat $24.99
Will Stop For Coffee Trucker Hat
Will Stop For Coffee Trucker Hat
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Simply SouthernWill Stop For Coffee Trucker Hat $24.99
new arrival
Camo Bow Hat
Camo Bow Hat
Camo Bow Hat
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MadleyCamo Bow Hat $36.00
Local Girl Bubble Badge Hat
Local Girl Bubble Badge Hat
Local Girl Bubble Badge Hat
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Local Girl OutfittersLocal Girl Bubble Badge Hat $28.00
Have A Day Rope Hat in Pink
Have A Day Rope Hat in Pink
Have A Day Rope Hat in Pink
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BreezyHave A Day Rope Hat in Pink $36.00
CHS Hat in Pink
CHS Hat in Pink
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RiverbedCHS Hat in Pink $30.00
Local Girl Groovy Girl Hat
Local Girl Groovy Girl Hat
Local Girl Groovy Girl Hat
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Local Girl OutfittersLocal Girl Groovy Girl Hat $28.00
Have A Day Rope Hat in White
Have A Day Rope Hat in White
Have A Day Rope Hat in White
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BreezyHave A Day Rope Hat in White $36.00
CHS Hat in White
CHS Hat in White
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RiverbedCHS Hat in White $30.00
Local Girl Beach Waves Hat
Local Girl Beach Waves Hat
Local Girl Beach Waves Hat
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Local Girl OutfittersLocal Girl Beach Waves Hat $28.00
Captain Cocktail Rope Hat
Captain Cocktail Rope Hat
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Toes On The NoseCaptain Cocktail Rope Hat $38.00
Sale
Great American Bar Scene Trucker Hat
Great American Bar Scene Trucker Hat
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Girl Tribe Co.Great American Bar Scene Trucker Hat $18.00 $36.00
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Local Girl Loca-Cola Hat
Local Girl Loca-Cola Hat
Local Girl Loca-Cola Hat
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Local Girl OutfittersLocal Girl Loca-Cola Hat $14.00 $28.00
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Smoke Show Embroidered Hat
Smoke Show Embroidered Hat
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Girl Tribe Co.Smoke Show Embroidered Hat $9.00 $36.00
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Captain Cocktail Salty Logo Rope Trucker Hat
Captain Cocktail Salty Logo Rope Trucker Hat
Captain Cocktail Salty Logo Rope Trucker Hat
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Toes On The NoseCaptain Cocktail Salty Logo Rope Trucker Hat $22.50 $45.00
Sale
Godspeed Embroidered Trucker Hat
Godspeed Embroidered Trucker Hat
Godspeed Embroidered Trucker Hat
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Girl Tribe Co.Godspeed Embroidered Trucker Hat $18.00 $36.00
Sale
Childers Bryan 24 Embroidered Trucker Hat
Childers Bryan 24 Embroidered Trucker Hat
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Girl Tribe Co.Childers Bryan 24 Embroidered Trucker Hat $9.00 $36.00

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