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New Arrivals

What's Trending

Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Three people standing on bleachers, overlooking a football field. Shop the Collegiate HQ collection for fan favorite apparel and accessories.

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Patriotic Rambler 26oz Chug Bottle

YETIPatriotic Rambler 26oz Chug Bottle - $40.00

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Shop YETI'S Newest Limited Edition Color from the Patriotic Collection.

Sale

sale
Slate Hemlock Hoodie

Slate Hemlock Hoodie

$30.00 $60.00
sale
Front view of a woman wearing mid-rise, medium-wash boyfriend jeans with a relaxed fit through the hips and thighs, fading on the thighs, light whiskering at the hips, and cuffed hems. Styled with a sleeveless top and sandals, against a neutral background.

Mid Rise Boyfriend Cuff Jeans

$32.50 $64.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now
pm exclusive
Local Girl Localflage Dog Moon Hoodie - Dusty Green
Local Girl Localflage Dog Moon Hoodie - Dusty Green
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Local Girl OutfittersLocal Girl Localflage Dog Moon Hoodie - Dusty Green $50.00
Dusty Green Lavender
pm exclusive
Local Girl Localflage Dog Moon Hoodie - Lavender
Local Girl Localflage Dog Moon Hoodie - Lavender
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Local Girl OutfittersLocal Girl Localflage Dog Moon Hoodie - Lavender $50.00
Dusty Green Lavender
pm exclusive
Local Girl Founder's Flag Hoodie - Sky
Local Girl Founder's Flag Hoodie - Sky
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XXL
Local Girl OutfittersLocal Girl Founder's Flag Hoodie - Sky $50.00
Sky Peppermint White
pm exclusive
Local Girl Founder's Flag Hoodie - Peppermint
Local Girl Founder's Flag Hoodie - Peppermint
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Local Girl OutfittersLocal Girl Founder's Flag Hoodie - Peppermint $50.00
Sky Peppermint White
pm exclusive
Local Girl Founder's Flag Hoodie - White
Local Girl Founder's Flag Hoodie - White
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XXL
Local Girl OutfittersLocal Girl Founder's Flag Hoodie - White $50.00
Sky Peppermint White
pm exclusive
Local Girl Camo Arch Crewneck Sweatshirt - Blue
Local Girl Camo Arch Crewneck Sweatshirt - Blue
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Local Girl OutfittersLocal Girl Camo Arch Crewneck Sweatshirt - Blue $45.00
Blue Vanilla Blush Pink Lavender
pm exclusive
Local Girl Camo Arch Crewneck Sweatshirt - Vanilla
Local Girl Camo Arch Crewneck Sweatshirt - Vanilla
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Local Girl OutfittersLocal Girl Camo Arch Crewneck Sweatshirt - Vanilla $45.00
Blue Vanilla Blush Pink Lavender
pm exclusive
Local Girl Camo Arch Crewneck Sweatshirt - Blush Pink
Local Girl Camo Arch Crewneck Sweatshirt - Blush Pink
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Local Girl OutfittersLocal Girl Camo Arch Crewneck Sweatshirt - Blush Pink $45.00
Blue Vanilla Blush Pink Lavender
pm exclusive
Local Girl Camo Arch Crewneck Sweatshirt - Lavender
Local Girl Camo Arch Crewneck Sweatshirt - Lavender
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XL
XXL
Local Girl OutfittersLocal Girl Camo Arch Crewneck Sweatshirt - Lavender $45.00
Blue Vanilla Blush Pink Lavender
Local Girl Arch Crewneck Sweatshirt - Blush Pink
Local Girl Arch Crewneck Sweatshirt - Blush Pink
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XXL
Local Girl OutfittersLocal Girl Arch Crewneck Sweatshirt - Blush Pink $45.00
Blush Pink Light Sand
Local Girl Arch Crewneck Sweatshirt - Light Sand
Local Girl Arch Crewneck Sweatshirt - Light Sand
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XXL
Local Girl OutfittersLocal Girl Arch Crewneck Sweatshirt - Light Sand $45.00
Blush Pink Light Sand
Pink Bow Camo Lightweight Crewneck
Pink Bow Camo Lightweight Crewneck
Pink Bow Camo Lightweight Crewneck
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Kaxi Co.Pink Bow Camo Lightweight Crewneck $39.99
Orange Bow Camo Lightweight Crewneck
Orange Bow Camo Lightweight Crewneck
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Kaxi Co.Orange Bow Camo Lightweight Crewneck $39.99
Woodlands Camo Hoodie
Woodlands Camo Hoodie
Woodlands Camo Hoodie
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Love Bug ApparelWoodlands Camo Hoodie $64.99
Woodlands Camo Fleece Crewneck Sweatshirt
Woodlands Camo Fleece Crewneck Sweatshirt
Woodlands Camo Fleece Crewneck Sweatshirt
XS
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Love Bug ApparelWoodlands Camo Fleece Crewneck Sweatshirt $64.99
Embroidered Bow Hoodie
Embroidered Bow Hoodie
Embroidered Bow Hoodie
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XXL
Simply SouthernEmbroidered Bow Hoodie $49.99
Embroidered Cowgirl Hoodie
Embroidered Cowgirl Hoodie
Embroidered Cowgirl Hoodie
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XXL
Simply SouthernEmbroidered Cowgirl Hoodie $49.99
Embroidered Good Things Hoodie
Embroidered Good Things Hoodie
Embroidered Good Things Hoodie
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Simply SouthernEmbroidered Good Things Hoodie $49.99
new arrival
USA Patch Hoodie
USA Patch Hoodie
USA Patch Hoodie
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Simply SouthernUSA Patch Hoodie $54.99
pm exclusive
Local Girl Founder Flag Hoodie
Local Girl Founder Flag Hoodie
Local Girl Founder Flag Hoodie
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XXL
Local Girl OutfittersLocal Girl Founder Flag Hoodie $50.00
Camo Bow Crewneck Sweatshirt
Camo Bow Crewneck Sweatshirt
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XXL
Dash ForwardCamo Bow Crewneck Sweatshirt $49.99
Grid Camo Bow Crewneck Sweatshirt
Grid Camo Bow Crewneck Sweatshirt
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XXL
Dash ForwardGrid Camo Bow Crewneck Sweatshirt $49.99
new arrival
Camo Crewneck Sweatshirt
Camo Crewneck Sweatshirt
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Palmetto MoonCamo Crewneck Sweatshirt $39.99
Georgia Bar Arch Crewneck Sweatshirt - Dusty Rose
Georgia Bar Arch Crewneck Sweatshirt - Dusty Rose
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Palmetto MoonGeorgia Bar Arch Crewneck Sweatshirt - Dusty Rose $34.99
Dusty Rose Navy
Georgia Bar Arch Crewneck Sweatshirt - Navy
Georgia Bar Arch Crewneck Sweatshirt - Navy
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XXL
Palmetto MoonGeorgia Bar Arch Crewneck Sweatshirt - Navy $34.99
Dusty Rose Navy
new arrival
Beach Club Crewneck Sweatshirt
Beach Club Crewneck Sweatshirt
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Palmetto MoonBeach Club Crewneck Sweatshirt $39.99
new arrival
Georgia Bar Arch Crewneck Sweatshirt in Carolina Blue
Georgia Bar Arch Crewneck Sweatshirt in Carolina Blue
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Palmetto MoonGeorgia Bar Arch Crewneck Sweatshirt in Carolina Blue $34.99
Gold Hinge Arch Crewneck - Dark Green
Gold Hinge Arch Crewneck - Dark Green
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Gold HingeGold Hinge Arch Crewneck - Dark Green $72.00
Dark Green Ivory Plumberry
Gold Hinge Arch Crewneck - Ivory
Gold Hinge Arch Crewneck - Ivory
XS
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Gold HingeGold Hinge Arch Crewneck - Ivory $72.00
Dark Green Ivory Plumberry
Gold Hinge Arch Crewneck - Plumberry
Gold Hinge Arch Crewneck - Plumberry
XS
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Gold HingeGold Hinge Arch Crewneck - Plumberry $72.00
Dark Green Ivory Plumberry
new arrival
SEAWASH™ USA Crewneck Sweatshirt - Camellia
SEAWASH™ USA Crewneck Sweatshirt - Camellia
XS
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Southern MarshSEAWASH™ USA Crewneck Sweatshirt - Camellia $69.00
Camellia Grey
new arrival
SEAWASH™ USA Crewneck Sweatshirt - Grey
SEAWASH™ USA Crewneck Sweatshirt - Grey
XS
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XL
Southern MarshSEAWASH™ USA Crewneck Sweatshirt - Grey $69.00
Camellia Grey
new arrival
Terry Crop Hoodie - Aqua
Terry Crop Hoodie - Aqua
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Simply SouthernTerry Crop Hoodie - Aqua $49.99
Aqua Blush Pool
new arrival
Terry Crop Hoodie - Blush
Terry Crop Hoodie - Blush
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XXL
Simply SouthernTerry Crop Hoodie - Blush $49.99
Aqua Blush Pool
new arrival
Terry Crop Hoodie - Pool
Terry Crop Hoodie - Pool
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XXL
Simply SouthernTerry Crop Hoodie - Pool $49.99
Aqua Blush Pool
new arrival
American Crewneck Sweatshirt
American Crewneck Sweatshirt
American Crewneck Sweatshirt
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XXL
Simply SouthernAmerican Crewneck Sweatshirt $54.99
Embroidered Berry Hoodie
Embroidered Berry Hoodie
Embroidered Berry Hoodie
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XXL
Simply SouthernEmbroidered Berry Hoodie $49.99
South Carolina Bar Arch Crewneck Sweatshirt - Dusty Rose
South Carolina Bar Arch Crewneck Sweatshirt - Dusty Rose
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Palmetto MoonSouth Carolina Bar Arch Crewneck Sweatshirt - Dusty Rose $34.99
Dusty Rose Navy Carolina Blue
South Carolina Bar Arch Crewneck Sweatshirt - Navy
South Carolina Bar Arch Crewneck Sweatshirt - Navy
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XXL
Palmetto MoonSouth Carolina Bar Arch Crewneck Sweatshirt - Navy $34.99
Dusty Rose Navy Carolina Blue
South Carolina Bar Arch Crewneck Sweatshirt - Carolina Blue
South Carolina Bar Arch Crewneck Sweatshirt - Carolina Blue
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XXL
Palmetto MoonSouth Carolina Bar Arch Crewneck Sweatshirt - Carolina Blue $34.99
Dusty Rose Navy Carolina Blue
Palmetto Moon Custom Retro Hoodie
Palmetto Moon Custom Retro Hoodie
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Palmetto MoonPalmetto Moon Custom Retro Hoodie $54.99
Palmetto Moon Custom Beachy Hoodie
Palmetto Moon Custom Beachy Hoodie
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Palmetto MoonPalmetto Moon Custom Beachy Hoodie $54.99
South Carolina Established Hoodie in White & Pink
South Carolina Established Hoodie in White & Pink
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Palmetto MoonSouth Carolina Established Hoodie in White & Pink $39.99
Tennessee Bar Arch Crewneck Sweatshirt - Dusty Rose
Tennessee Bar Arch Crewneck Sweatshirt - Dusty Rose
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Palmetto MoonTennessee Bar Arch Crewneck Sweatshirt - Dusty Rose $34.99
Dusty Rose Carolina Blue Navy
Tennessee Bar Arch Crewneck Sweatshirt - Carolina Blue
Tennessee Bar Arch Crewneck Sweatshirt - Carolina Blue
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XXL
Palmetto MoonTennessee Bar Arch Crewneck Sweatshirt - Carolina Blue $34.99
Dusty Rose Carolina Blue Navy
Tennessee Bar Arch Crewneck Sweatshirt - Navy
Tennessee Bar Arch Crewneck Sweatshirt - Navy
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XXL
Palmetto MoonTennessee Bar Arch Crewneck Sweatshirt - Navy $34.99
Dusty Rose Carolina Blue Navy
Georgia Established Hoodie in White & Pink
Georgia Established Hoodie in White & Pink
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Palmetto MoonGeorgia Established Hoodie in White & Pink $39.99
Alabama Bar Arch Crewneck Sweatshirt
Alabama Bar Arch Crewneck Sweatshirt
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XXL
Palmetto MoonAlabama Bar Arch Crewneck Sweatshirt $34.99

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