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New Arrivals

What's Trending

Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Three people standing on bleachers, overlooking a football field. Shop the Collegiate HQ collection for fan favorite apparel and accessories.

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Stanley 40oz handled tumbler in Peach Whip Cabana, a pastel peach-colored stainless steel tumbler with a sturdy ergonomic handle, a clear lid, and a reusable straw.

StanleyThe 40oz Quencher H2.0 Flowstate™ Tumbler in Peach Whip Cabana - $45.00

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Woman holding a YETI Camino bag on her shoulder that is colorblock peach, orange, and yellow.

Sale

sale
Slate Hemlock Hoodie

Slate Hemlock Hoodie

$30.00 $60.00
sale
Front view of a woman wearing mid-rise, medium-wash boyfriend jeans with a relaxed fit through the hips and thighs, fading on the thighs, light whiskering at the hips, and cuffed hems. Styled with a sleeveless top and sandals, against a neutral background.

Mid Rise Boyfriend Cuff Jeans

$32.50 $64.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now
new arrival
Island In the Sun Short Sleeve T-Shirt
Island In the Sun Short Sleeve T-Shirt
Island In the Sun Short Sleeve T-Shirt
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XXXL
Palmetto MoonIsland In the Sun Short Sleeve T-Shirt $17.99
Blue Pink
new arrival
Long Live Cowgirls Short Sleeve T-Shirt
Long Live Cowgirls Short Sleeve T-Shirt
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XL
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XXXL
Palmetto MoonLong Live Cowgirls Short Sleeve T-Shirt $17.99
Ivory
new arrival
Ole Miss Sketch Mascot Short Sleeve T-Shirt
Ole Miss Sketch Mascot Short Sleeve T-Shirt
Ole Miss Sketch Mascot Short Sleeve T-Shirt
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XXL
Palmetto MoonOle Miss Sketch Mascot Short Sleeve T-Shirt $34.99
best seller
Bass Fishing Short Sleeve T-Shirt
Bass Fishing Short Sleeve T-Shirt
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XXXL
Palmetto MoonBass Fishing Short Sleeve T-Shirt $17.99
best seller
Leopard Moon Palm Short Sleeve T-Shirt in Charcoal
Leopard Moon Palm Short Sleeve T-Shirt in Charcoal
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XXXL
Palmetto MoonLeopard Moon Palm Short Sleeve T-Shirt in Charcoal $17.99
best seller
Labs On Boat Short Sleeve T-Shirt
Labs On Boat Short Sleeve T-Shirt
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XXXL
Palmetto MoonLabs On Boat Short Sleeve T-Shirt $17.99
best seller
Palm Front and Back Short Sleeve T-Shirt
Palm Front and Back Short Sleeve T-Shirt
Palm Front and Back Short Sleeve T-Shirt
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XXXL
Palmetto MoonPalm Front and Back Short Sleeve T-Shirt $17.99
Clean Mint/Navy Navy/White
Saltwater Dreams Short Sleeve T-Shirt
Saltwater Dreams Short Sleeve T-Shirt
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XXL
XXXL
Palmetto MoonSaltwater Dreams Short Sleeve T-Shirt $17.99
best seller
Local Girl Sunset Short Sleeve T-Shirt
Local Girl Sunset Short Sleeve T-Shirt
Local Girl Sunset Short Sleeve T-Shirt
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XL
XXL
Local Girl OutfittersLocal Girl Sunset Short Sleeve T-Shirt $30.00
Local Girl Smoked Localflage Short Sleeve T-Shirt in Lagoon Blue
Local Girl Smoked Localflage Short Sleeve T-Shirt in Lagoon Blue
Local Girl Smoked Localflage Short Sleeve T-Shirt in Lagoon Blue
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XXL
Local Girl OutfittersLocal Girl Smoked Localflage Short Sleeve T-Shirt in Lagoon Blue $30.00
best seller
Local Girl Absolute Camo Short Sleeve T-Shirt
Local Girl Absolute Camo Short Sleeve T-Shirt
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XXL
Local Girl OutfittersLocal Girl Absolute Camo Short Sleeve T-Shirt $30.00
Local Girl Founders Flag Short Sleeve T-Shirt
Local Girl Founders Flag Short Sleeve T-Shirt
Local Girl Founders Flag Short Sleeve T-Shirt
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XXXL
Local Girl OutfittersLocal Girl Founders Flag Short Sleeve T-Shirt $30.00
Bright Salmon Crunchberry
best seller
Seaweed Turtle Short Sleeve T-Shirt
Seaweed Turtle Short Sleeve T-Shirt
Seaweed Turtle Short Sleeve T-Shirt
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XXXL
Palmetto MoonSeaweed Turtle Short Sleeve T-Shirt $17.99
best seller
Chase Sunsets Short Sleeve T-Shirt
Chase Sunsets Short Sleeve T-Shirt
Chase Sunsets Short Sleeve T-Shirt
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XXXL
Palmetto MoonChase Sunsets Short Sleeve T-Shirt $17.99
Radiant Orchid Dark Heather
best seller
Camo Label Short Sleeve T-Shirt in Pale Pink
Camo Label Short Sleeve T-Shirt in Pale Pink
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XXXL
Palmetto MoonCamo Label Short Sleeve T-Shirt in Pale Pink $17.99
best seller
Lab Cooler Short Sleeve T-Shirt
Lab Cooler Short Sleeve T-Shirt
Lab Cooler Short Sleeve T-Shirt
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XXXL
Palmetto MoonLab Cooler Short Sleeve T-Shirt $17.99
Sky Coralsilk
new arrival
Catch A Break Short Sleeve T-Shirt
Catch A Break Short Sleeve T-Shirt
Catch A Break Short Sleeve T-Shirt
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XXL
Vineyard VinesCatch A Break Short Sleeve T-Shirt $45.00
Icon Pelican Fill Short Sleeve T-Shirt
Icon Pelican Fill Short Sleeve T-Shirt
Icon Pelican Fill Short Sleeve T-Shirt
XS
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XL
XXL
Vineyard VinesIcon Pelican Fill Short Sleeve T-Shirt $45.00
new arrival
Derby Painted Race Long Sleeve T-Shirt in Jake Blue
Derby Painted Race Long Sleeve T-Shirt in Jake Blue
Derby Painted Race Long Sleeve T-Shirt in Jake Blue
XS
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XXL
Vineyard VinesDerby Painted Race Long Sleeve T-Shirt in Jake Blue $49.50
new arrival
Sunset Sport Fisher Short Sleeve T-Shirt in Ivory
Sunset Sport Fisher Short Sleeve T-Shirt in Ivory
Sunset Sport Fisher Short Sleeve T-Shirt in Ivory
XS
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XXL
Vineyard VinesSunset Sport Fisher Short Sleeve T-Shirt in Ivory $45.00
best seller
Sunset Beach Short Sleeve T-Shirt
Sunset Beach Short Sleeve T-Shirt
Sunset Beach Short Sleeve T-Shirt
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XXXL
Palmetto MoonSunset Beach Short Sleeve T-Shirt $17.99
Marble Green Clay Radiant Orchid
best seller
Chillin' Short Sleeve T-Shirt
Chillin' Short Sleeve T-Shirt
Chillin' Short Sleeve T-Shirt
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XXL
XXXL
Palmetto MoonChillin' Short Sleeve T-Shirt $17.99
Orchid Stonewash Blue
best seller
The Pier Short Sleeve T-Shirt
The Pier Short Sleeve T-Shirt
The Pier Short Sleeve T-Shirt
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XXL
XXXL
Palmetto MoonThe Pier Short Sleeve T-Shirt $17.99
Coralsilk Denim
best seller
Cow Moon Palm Short Sleeve T-Shirt
Cow Moon Palm Short Sleeve T-Shirt
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XXXL
Palmetto MoonCow Moon Palm Short Sleeve T-Shirt $17.99
best seller
Charleston Pineapple Fountain Short Sleeve T-Shirt
Charleston Pineapple Fountain Short Sleeve T-Shirt
Charleston Pineapple Fountain Short Sleeve T-Shirt
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XXXL
Palmetto MoonCharleston Pineapple Fountain Short Sleeve T-Shirt $17.99
Blue Pink
Just Peachy Short Sleeve T-Shirt
Just Peachy Short Sleeve T-Shirt
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XXL
XXXL
Palmetto MoonJust Peachy Short Sleeve T-Shirt $17.99
Be The Sunshine Short Sleeve T-Shirt
Be The Sunshine Short Sleeve T-Shirt
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XXXL
Palmetto MoonBe The Sunshine Short Sleeve T-Shirt $17.99
Neon Moon Short Sleeve T-Shirt
Neon Moon Short Sleeve T-Shirt
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XXXL
Palmetto MoonNeon Moon Short Sleeve T-Shirt $17.99
Mama Puff Arch Short Sleeve T-Shirt
Mama Puff Arch Short Sleeve T-Shirt
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XXL
Love Bug ApparelMama Puff Arch Short Sleeve T-Shirt $34.99
Pink Pony Club Short Sleeve T-Shirt
Pink Pony Club Short Sleeve T-Shirt
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XXL
Love Bug ApparelPink Pony Club Short Sleeve T-Shirt $34.99
Anitsocial Moms Club Short Sleeve T-Shirt
Anitsocial Moms Club Short Sleeve T-Shirt
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Love Bug ApparelAnitsocial Moms Club Short Sleeve T-Shirt $34.99
Wranglin' Feral Children Short Sleeve T-Shirt
Wranglin' Feral Children Short Sleeve T-Shirt
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Love Bug ApparelWranglin' Feral Children Short Sleeve T-Shirt $34.99
best seller
South Carolina Bow State Short Sleeve T-Shirt
South Carolina Bow State Short Sleeve T-Shirt
South Carolina Bow State Short Sleeve T-Shirt
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Simply SouthernSouth Carolina Bow State Short Sleeve T-Shirt $17.99
I'd Rather Be Reading Short Sleeve T-Shirt
I'd Rather Be Reading Short Sleeve T-Shirt
I'd Rather Be Reading Short Sleeve T-Shirt
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Simply SouthernI'd Rather Be Reading Short Sleeve T-Shirt $17.99
new arrival
Beach Sign Short Sleeve T-Shirt
Beach Sign Short Sleeve T-Shirt
Beach Sign Short Sleeve T-Shirt
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Simply SouthernBeach Sign Short Sleeve T-Shirt $19.99
best seller
Stop For Coffee Short Sleeve T-Shirt
Stop For Coffee Short Sleeve T-Shirt
Stop For Coffee Short Sleeve T-Shirt
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Simply SouthernStop For Coffee Short Sleeve T-Shirt $17.99
new arrival
Marci Modern Cropped Short Sleeve T-Shirt
Marci Modern Cropped Short Sleeve T-Shirt
Marci Modern Cropped Short Sleeve T-Shirt
XS
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Southern MarshMarci Modern Cropped Short Sleeve T-Shirt $35.00
Lilac Seafoam
best seller
SEAWASH™ Retro Duck Originals Short Sleeve T-Shirt
SEAWASH™ Retro Duck Originals Short Sleeve T-Shirt
SEAWASH™ Retro Duck Originals Short Sleeve T-Shirt
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XXXL
Southern MarshSEAWASH™ Retro Duck Originals Short Sleeve T-Shirt $40.00
Cherry Blossom Seafoam Terracotta
Trademark Short Sleeve T-Shirt
Trademark Short Sleeve T-Shirt
Trademark Short Sleeve T-Shirt
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XXL
XXXL
Southern MarshTrademark Short Sleeve T-Shirt $35.00
Audubon Tan Silver
Authentic Short Sleeve T-Shirt
Authentic Short Sleeve T-Shirt
Authentic Short Sleeve T-Shirt
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XXL
XXXL
Southern MarshAuthentic Short Sleeve T-Shirt $35.00
Carajillo Brown Washed Pink
new arrival
Strawberry Girlies Short Sleeve T-Shirt
Strawberry Girlies Short Sleeve T-Shirt
Strawberry Girlies Short Sleeve T-Shirt
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XXL
Sugar StitchStrawberry Girlies Short Sleeve T-Shirt $29.99
new arrival
Les Sardines Short Sleeve T-Shirt
Les Sardines Short Sleeve T-Shirt
Les Sardines Short Sleeve T-Shirt
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XXL
Sugar StitchLes Sardines Short Sleeve T-Shirt $29.99
new arrival
Stay Chic Short Sleeve T-Shirt
Stay Chic Short Sleeve T-Shirt
Stay Chic Short Sleeve T-Shirt
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XXL
Sugar StitchStay Chic Short Sleeve T-Shirt $29.99
Honky Tonks and Dive Bars Short Sleeve T-Shirt
Honky Tonks and Dive Bars Short Sleeve T-Shirt
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Sugar StitchHonky Tonks and Dive Bars Short Sleeve T-Shirt $29.99
Cheetah Bow Short Sleeve T-Shirt
Cheetah Bow Short Sleeve T-Shirt
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XXL
Dash ForwardCheetah Bow Short Sleeve T-Shirt $34.99
Howdy Hat Patch Short Sleeve T-Shirt
Howdy Hat Patch Short Sleeve T-Shirt
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Dash ForwardHowdy Hat Patch Short Sleeve T-Shirt $34.99
Old School Camo Bow Short Sleeve T-Shirt
Old School Camo Bow Short Sleeve T-Shirt
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XXL
Dash ForwardOld School Camo Bow Short Sleeve T-Shirt $34.99
Deer Hunt Check Short Sleeve T-Shirt
Deer Hunt Check Short Sleeve T-Shirt
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Dash ForwardDeer Hunt Check Short Sleeve T-Shirt $34.99

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