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New Arrivals

What's Trending

Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Congratulations to the University of Florida Men's Basketball team on their NCAA Championship title! Shop now for victory t-shirts and hats!

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Stanley 40oz handled tumbler in Peach Whip Cabana, a pastel peach-colored stainless steel tumbler with a sturdy ergonomic handle, a clear lid, and a reusable straw.

StanleyThe 40oz Quencher H2.0 Flowstate™ Tumbler in Peach Whip Cabana - $45.00

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Woman holding a YETI Camino bag on her shoulder that is colorblock peach, orange, and yellow.

Sale

sale
Localflage Patch Hoodie in Olive Green

Localflage Patch Hoodie

$25.00 $50.00
sale
Women's Satin Icon Pajama Top

Women's Satin Icon Pajama Top

$15.00 $29.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now

Men

Men's T-Shirts
Men's T-Shirts
Men's Bottoms
Men's Bottoms
Men's Headwear
Men's Headwear
Men's Footwear
Men's Footwear
Tennessee Mountain Crossing Short Sleeve T-Shirt
Tennessee Mountain Crossing Short Sleeve T-Shirt
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Palmetto MoonTennessee Mountain Crossing Short Sleeve T-Shirt $17.99
Bubblegum Slipknot Pique Feedstripe Polo
Bubblegum Slipknot Pique Feedstripe Polo
Bubblegum Slipknot Pique Feedstripe Polo
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XXL
COASTBubblegum Slipknot Pique Feedstripe Polo $54.99
Glass Half Full Icon Performance Polo
Glass Half Full Icon Performance Polo
Glass Half Full Icon Performance Polo
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XXL
COASTGlass Half Full Icon Performance Polo $54.99
Malibu Two Toned Feedstripe Jersey Polo
Malibu Two Toned Feedstripe Jersey Polo
Malibu Two Toned Feedstripe Jersey Polo
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COASTMalibu Two Toned Feedstripe Jersey Polo $54.99
Bermuda Hampton Stripe Performance Polo - Antigua Blue/White
Bermuda Hampton Stripe Performance Polo - Antigua Blue/White
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Southern MarshBermuda Hampton Stripe Performance Polo - Antigua Blue/White $75.00
Antigua Blue/White Blue/White Dark Blue/Antigua Dark Blue/Coral
Bermuda Hampton Stripe Performance Polo - Blue/White
Bermuda Hampton Stripe Performance Polo - Blue/White
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Southern MarshBermuda Hampton Stripe Performance Polo - Blue/White $75.00
Antigua Blue/White Blue/White Dark Blue/Antigua Dark Blue/Coral
Bermuda Hampton Stripe Performance Polo - Dark Blue/Antigua
Bermuda Hampton Stripe Performance Polo - Dark Blue/Antigua
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XXL
Southern MarshBermuda Hampton Stripe Performance Polo - Dark Blue/Antigua $75.00
Antigua Blue/White Blue/White Dark Blue/Antigua Dark Blue/Coral
Bermuda Hampton Stripe Performance Polo - Dark Blue/Coral
Bermuda Hampton Stripe Performance Polo - Dark Blue/Coral
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XXL
Southern MarshBermuda Hampton Stripe Performance Polo - Dark Blue/Coral $75.00
Antigua Blue/White Blue/White Dark Blue/Antigua Dark Blue/Coral
USC Concho Leather Belt
USC Concho Leather Belt
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ZEP-PROUSC Concho Leather Belt $44.99
Tennessee Tri-Star Embossed Belt
Tennessee Tri-Star Embossed Belt
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ZEP-PROTennessee Tri-Star Embossed Belt $39.99
UT Embossed Belt
UT Embossed Belt
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ZEP-PROUT Embossed Belt $39.99
Black USC Stadium Ribbon Belt
Black USC Stadium Ribbon Belt
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ZEP-PROBlack USC Stadium Ribbon Belt $27.99
Outdoor Neon Mahi Short Sleeve T-Shirt
Outdoor Neon Mahi Short Sleeve T-Shirt
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Old RowOutdoor Neon Mahi Short Sleeve T-Shirt $34.00
online exclusive
Kraken A Cold One Short Sleeve T-Shirt
Kraken A Cold One Short Sleeve T-Shirt
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Old RowKraken A Cold One Short Sleeve T-Shirt $34.00
Ducks of Hazzard Short Sleeve T-Shirt
Ducks of Hazzard Short Sleeve T-Shirt
Ducks of Hazzard Short Sleeve T-Shirt
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XXXL
Combat WaterfowlDucks of Hazzard Short Sleeve T-Shirt $34.99
Circle Logo Duck Camo Pocket Short Sleeve T-Shirt
Circle Logo Duck Camo Pocket Short Sleeve T-Shirt
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Old RowCircle Logo Duck Camo Pocket Short Sleeve T-Shirt $34.00
Permit Rope Hat
Permit Rope Hat
Permit Rope Hat
Duck CampPermit Rope Hat $36.00
Green Head 7 Panel Trucker
Green Head 7 Panel Trucker
Whiskey Bent Hat CompanyGreen Head 7 Panel Trucker $34.00
Cali Rope Trucker
Cali Rope Trucker
Whiskey Bent Hat CompanyCali Rope Trucker $34.00
Mallard Rope Hat in Military Green
Mallard Rope Hat in Military Green
Mallard Rope Hat in Military Green
Duck CampMallard Rope Hat in Military Green $34.00
UGA Mixed Tapes Short Sleeve T-Shirt
UGA Mixed Tapes Short Sleeve T-Shirt
UGA Mixed Tapes Short Sleeve T-Shirt
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XXXL
Palmetto MoonUGA Mixed Tapes Short Sleeve T-Shirt $34.99
Circle Logo Pocket Short Sleeve T-Shirt in Midnight
Circle Logo Pocket Short Sleeve T-Shirt in Midnight
Circle Logo Pocket Short Sleeve T-Shirt in Midnight
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Old RowCircle Logo Pocket Short Sleeve T-Shirt in Midnight $34.00
Gator Hole Short Sleeve T-Shirt
Gator Hole Short Sleeve T-Shirt
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Old RowGator Hole Short Sleeve T-Shirt $34.00
Hang Paw 2.0 Short Sleeve T-Shirt
Hang Paw 2.0 Short Sleeve T-Shirt
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Old RowHang Paw 2.0 Short Sleeve T-Shirt $34.00
Miller Lite Golf Team Short Sleeve T-Shirt
Miller Lite Golf Team Short Sleeve T-Shirt
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American NeedleMiller Lite Golf Team Short Sleeve T-Shirt $35.00
Coors Ducks Short Sleeve T-Shirt
Coors Ducks Short Sleeve T-Shirt
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XXL
American NeedleCoors Ducks Short Sleeve T-Shirt $35.00
Return To The Coast Short Sleeve T-Shirt
Return To The Coast Short Sleeve T-Shirt
Return To The Coast Short Sleeve T-Shirt
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COASTReturn To The Coast Short Sleeve T-Shirt $35.00
new arrival
Khaki Seersucker 6 Inch Shorts
Khaki Seersucker 6 Inch Shorts
Khaki Seersucker 6 Inch Shorts
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COASTKhaki Seersucker 6 Inch Shorts $49.99
new arrival
Pimento Shore 6
Pimento Shore 6
Pimento Shore 6" Everyday Shorts
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COASTPimento Shore 6" Everyday Shorts $49.99
new arrival
Men's Weekend Shorts - Blue
Men's Weekend Shorts - Blue
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Simply SouthernMen's Weekend Shorts - Blue $34.99
Blue Grey Camel
new arrival
Men's Weekend Shorts - Grey
Men's Weekend Shorts - Grey
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Simply SouthernMen's Weekend Shorts - Grey $34.99
Blue Grey Camel
new arrival
Men's Weekend Shorts - Camel
Men's Weekend Shorts - Camel
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Simply SouthernMen's Weekend Shorts - Camel $34.99
Blue Grey Camel
PFG Terminal Roamer™ 6 Inch Stretch Shorts - Black
PFG Terminal Roamer™ 6 Inch Stretch Shorts - Black
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XXL
Columbia SportswearPFG Terminal Roamer™ 6 Inch Stretch Shorts - Black $40.00
Black City Grey Canyon Blue Ancient Fossil
PFG Terminal Roamer™ 6 Inch Stretch Shorts - City Grey
PFG Terminal Roamer™ 6 Inch Stretch Shorts - City Grey
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XL
XXL
Columbia SportswearPFG Terminal Roamer™ 6 Inch Stretch Shorts - City Grey $40.00
Black City Grey Canyon Blue Ancient Fossil
PFG Terminal Roamer™ 6 Inch Stretch Shorts - Ancient Fossil
PFG Terminal Roamer™ 6 Inch Stretch Shorts - Ancient Fossil
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XXL
Columbia SportswearPFG Terminal Roamer™ 6 Inch Stretch Shorts - Ancient Fossil $40.00
Black City Grey Canyon Blue Ancient Fossil
Florida Gators Ribbon Key Fob
Florida Gators Ribbon Key Fob
ZEP-PROFlorida Gators Ribbon Key Fob $12.99
Rainbow Row Keychain
Rainbow Row Keychain
ZEP-PRORainbow Row Keychain $7.99
Flag Concho Leather Keychain
Flag Concho Leather Keychain
ZEP-PROFlag Concho Leather Keychain $12.99
UT Concho Ribbon Leather Key Fob
UT Concho Ribbon Leather Key Fob
ZEP-PROUT Concho Ribbon Leather Key Fob $12.99
UGA Premier Franklin Short Sleeve T-Shirt
UGA Premier Franklin Short Sleeve T-Shirt
UGA Premier Franklin Short Sleeve T-Shirt
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47 BrandUGA Premier Franklin Short Sleeve T-Shirt $35.00
CCU Sepia Stadium Short Sleeve T-Shirt
CCU Sepia Stadium Short Sleeve T-Shirt
CCU Sepia Stadium Short Sleeve T-Shirt
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XXXL
Palmetto MoonCCU Sepia Stadium Short Sleeve T-Shirt $34.99
UT Legends Mascot Short Sleeve T-Shirt - Pepper
UT Legends Mascot Short Sleeve T-Shirt - Pepper
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XXXL
Palmetto MoonUT Legends Mascot Short Sleeve T-Shirt - Pepper $34.99
Pepper Melon Burnt Orange
Neon Racing Short Sleeve T-Shirt
Neon Racing Short Sleeve T-Shirt
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Old RowNeon Racing Short Sleeve T-Shirt $34.00
The Azalea Hat
The Azalea Hat
The Azalea Hat
ChubbiesThe Azalea Hat $34.50
The Pimento Cheese Hat
The Pimento Cheese Hat
The Pimento Cheese Hat
ChubbiesThe Pimento Cheese Hat $34.50
Breezy Hammock Whale Short Sleeve T-Shirt
Breezy Hammock Whale Short Sleeve T-Shirt
Breezy Hammock Whale Short Sleeve T-Shirt
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XXL
Vineyard VinesBreezy Hammock Whale Short Sleeve T-Shirt $45.00
Mallard Rope Hat
Mallard Rope Hat
Mallard Rope Hat
Duck CampMallard Rope Hat $34.00
new arrival
24/7 Trucker Hat
24/7 Trucker Hat
Good Ole Boys Outdoors24/7 Trucker Hat $32.00

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